business

3 Ways for the Healthcare Industry to utilize Social Media!

Educate your Audience:

Social media is a great way to spread the word about public health and making an impact on humanity. Think about unique campaigns that you can execute to raise awareness of an issue, such as the ALS Ice Bucket Challenge in 2014. It's important to limit self-promotional posts and instead focus on ways that you can help your audience learn something new. The point is educating the audience is selling your audience on what you know that very few do know.

Social Media Advertising:

Not many healthcare organizations are buying up ads. This is a good thing because there’s less competition for your company to compete online. Use social media advertising to raise brand awareness for your organization, or to drive leads towards premium content downloads so that you can nurture them into becoming patients of your own. Your social media ads need to be relevant, well-written and accompanied by images that hold the attention of your audience. Your content should present your persona when working with patients.

Crisis Communication:

In times of crisis, the use of social media has increased to provide minute-by-minute information to patients, consumers and the public. Through social media, hospitals and other healthcare organizations are able to deliver real-time updates on hospital capacity, operation status and emergency room access. Having an active social media presence allows healthcare professionals to pass along information shared by organizations such as the Red Cross, and the Centers for Disease Control or communicate with news outlets. For healthcare companies, become the leading voice in a crisis. Over time, online traffic will turn to your profile for the latest updates and your social currency will only build from there.

Social Media Checklist for your Law Practice!

Establish your Audience:

The critical part of your strategy is knowing your audience. We’re not talking about the clients that you already serve. This is about the kind of audience who may be a prospect. This is key when it comes to social media advertising. Gather specific details such as age, gender, profession, marital status, interest(s), etc. The name of the game is to narrow the search from “People who need a lawyer” to “People in the NYC Metro Area who have been involved in a traffic accident or may be looking for a personal injury lawyer.” The more details, the more you can target the right audience and start nurturing relationships.

Platform Selection:

It’s important to not spread yourself too thin. You don’t need to take on 10 platforms when you can tackle 2. The key is to follow the first rule of establishing your audience and asking yourselves where they are likely to engage your brand. For attorneys, the best places are Facebook and LinkedIn. This is because lawyers can establish themselves on LinkedIn as Thought Leaders for a particular concentration in law such as Family Law or Criminal Defense. More specifically, lawyers can blog about key issues facing their practice that they can address without compromising Attorney-Client Privilege. As for Facebook, it’s the largest social network with engagement and the membership size. Facebook is a great way to diversify your content and focus on branding yourself as not only the expert, but a professional who gives back to the community as well.

Set S.M.A.R.T Goals:

For any practice, it’s important to set S.M.A.R.T. Goals to have clear and specific goals in mind as you’re planning your firm’s strategy. For example, are you trying to generate more hits to your website, or increase your following on a specific platform? Do you want more subscriptions to your newsletter or are you trying to generate more inbound telephone consultations? By setting these goals to measure your activity each month, you’ll be able to track what works and what hasn’t worked with generating traffic and brand recognition to your practice.

Create a Social Media Policy:

If more than one person will be interacting with your audience, it’s important to make sure everyone involved knows what’s expected of them. Be clear with who handles what to avoid sending mixed messages to your base. Once you’re inconsistent, your engagement rate with your audience will decline and it takes significant work to get it back. Responses should appear unified and consistent. The personality presented should be that of your law firm, not the individuals posting for your brand.

Measure & Review Results:

Your practice should be watching several factors such as:

  • Size and growth of your audience on social platforms

  • Types of content create the most engagement

  • Visitors referred to your website through social media

  • Leads generated through social media

Following the checklist above as you plan and revise your law firm social media strategy will help your practice achieve the best ROI possible. Sticking to the checklist will ensure that you remain focused on your business goals and whether or not you are reaching them in a timely fashion. Your team will know if your practice is moving in the right direction or if your practice needs to reconsider your social media strategy and make necessary adjustments.

5 Tips to Developing Social Media Guidelines for your Team!

Social media isn’t a trend. Social Media is a way of life. Every company is using it to communicate and network with one another, promote their company and brand, and take advantage of all the tools readily available to them.

As a team leader, it’s important to manage how your team uses social media because it can have a direct impact on how the private and public sectors perceive your company and brand. With that said, here are 5 tips that you should take to make sure your social media guidelines benefit you and your team.

Take Responsibility for what you Publish!

Any time your employee posts anything online regardless if they post on your company profile or on their personal profile, your company is bound by the consequences, good or bad.  Every employee who represents your company and brand online must exercise common sense and take responsibility for all the content they post on behalf of your company.

Therefore, when you draft your social media policy, make it clear which employee is responsible for creating and publishing content, scheduling content and monitoring the overall performance of the published content. Remember, be clear who’s responsible for social media!

Build Your Brand!

Not only do clients want to know what you are selling, they also want to know who you are and what you bring to the table. When drafting your social media policy, you must express in writing that your employee maintains a consistent profile for your company. For example, if your company is known for real estate, then don’t publish any content pertaining to apparel. Remember, there must always be a clear, consistent message for your client and fan base.

Adhere to Copyright Laws & Guidelines!

Always have consent from the content owner. When your employee is publishing content on social media, it’s important for them to make the most of it and share insightful information with your potential customers and current clients to keep them engaged with your profile. In doing so, your employee must abide by Copyright Laws. Make it clear to your employee that failure to do so can result in termination.

Remember, our teachers in school always said that plagiarism is unacceptable. Take those lessons you’ve learned in your youth and apply it to the workplace.


Adopt a Confidentiality Clause!

Transparency is an important part of building trust with your prospective customers and current clients, but your team can’t divulge confidential information that can harm others. Be sure that your employees know that they are serious consequences if they don’t follow this part in your social media policy.

Failure to protect the confidentiality of clients and strategic partners cannot only damage your brand, but also, result in a lawsuit. Transparency matters, but confidentiality is critical.

Outline Your Ultimate Goal!

Every social media policy should have an ultimate goal in mind that takes the user and the reader into account. Instead of focusing on what your employees can’t do, let them know the things they can do. It’s important to get your message across social media and to make your employees not feel like they’re being restricted.

As a result, they’ll be more willing to adhere to the guidelines stipulated in your social media policy and your employees can gain valuable information for future projects and endeavors.

Summary:

Overall, your company must adopt provisions that are about protecting the brand and everyone associated with your brand. There are countless things you can do, but these 5 tips will get you started on a path of profit, network building and more!

3 Ways to Leverage Facebook Live for your Business!

In 2017, video has become the biggest revenue generator in digital media. Today, people don’t read as much as they watch 60-second videos to understand the messages of companies, organizations and individuals. Facebook Live is a live stream video service that allows users to have engaging conversations with their followers, reach new audiences in new ways and to share their story of they are, where they’ve been and where they’re going next.

Because of Facebook Live, businesses have a new method of promoting, selling and sharing. The key is to have a clear call-to-action that you can explain in a matter of seconds to users. This blog will provide our readers 3 ways to leverage Facebook Live to promote their brand.

Event Promotions:

Facebook Live is instrumental to announcing upcoming events for your business. The important thing to know is that you have to create a schedule that will give you enough time to promote before the event date. For example, if you have an event coming up on May 1, 2017, you may want to record and release a 60-second video announcing the event date on February 1, 2017. A 90-day notice is a great length of time to announce and campaign for your upcoming event. It gives users enough time to catch on to what you’re promoting for the upcoming season.

Don’t forget! When announcing events on Facebook Live, be sure to have an easy-to-remember URL that you can share with followers. Post the link in the video comments, in case viewers don’t have a chance to write it down. In addition, it allows your business to track that is following your posts on social media.

FAQs:

Answering FAQs is a major component to customer service for your business. In the interest of time, you may want to post a video that addresses repeat questions. For example, start a Facebook Live Video session to answer questions to a common problem for your business, whether it’s about a particular product or service.

After you’re done, you can archive the video that you can share with customers and prospective customers. This not only gives you the ability to demonstrate your knowledge about your industry, but also, it helps your business gain legitimacy with customers.

New Offerings:

Ever see a movie trailer or teaser at the movies? If the answer is yes, then you’ll understand this option. Facebook Live is a method to give your fans a sneak peak about new product and service offerings. As stated above, give yourself a minimum of 90 days to roll out this campaign. At the end of the day, digital marketing is about campaigning to gain and hold the user’s attention.

Make an announcement about a particular product and service offering, then give more detail in a separate video as you get closer to the launch date. Then, you can leverage Facebook Live to announce a sale for the first 100 customers to purchase your product or service when you’re only weeks away from the launch date for your new product or service offering. The point is you are using Facebook Live to not only discuss a new product or service, but also, it’s to give prospective customers a sneak peak of the bargains they wouldn’t want to miss.

Summary:

Facebook Live is video streaming service that enhances the user experience. In 2017, users don’t have to read because in just a matter of seconds, users can learn what’s coming and what’s already here through a live broadcast on social media. 

In order for your business to sell, the customer needs to know what you’re selling. One of the fastest ways possible is video streaming. There are countless things you can do for your business with Facebook Live, but these 3 examples are to give you insight about how to take your brand to another level with digital solutions.

3 Social Media Marketing tips that you can’t afford to ignore!

Social Media Marketing is a process of attracting followers to your brand via social media. The purpose is to convert followers into paying customers. In 2016, companies are investing in social media strategies because earning a customer’s attention is not the only way of doing business anymore. Now, it’s up to companies to hold a customer’s attention online, long-term. To earn repeat business, companies must present their brands online with consistency. This week, Sociamerica will share 3 tips that make the difference between generating revenue and losing sales.

1.     Don’t post anything that isn’t consistent with your brand

The number 1 cause of losing followers online is posting content that’s irrelevant to your brand. When online users visit your online profile, they have expectations of your company values. For instance, if you’re running a company that manufactures green energy technologies, it’s important to post about the latest updates from the EPA, contributions made to charities that support environmental protection, etc. In this case, it’s important to avoid posting content that endorses people or organizations that may not be environmentally friendly. The point is that you must always be aware of what you are delivering. Once a post is released, all bets are off. 

Always consider how you want to be perceived. If something appears to be questionable, then it’s probably not worth posting. You may not be the top company in your industry, but you can market your brand as the go-to expert in your target location. It starts with content development and being consistent with your message as a brand.

2.     Communicate with followers, including critics!

Yes, every company and organization will have a few critics. Critics are not naysayers. Naysayers will deny facts. Critics will present a different opinion based on facts that may help your company reconsider how you market your brand. Remember, critics may be your best educators.

If a critic contacts you through social media, acknowledge that you appreciate their opinion and open yourself up to asking and receiving questions. It shows that you are taking time to consider what other people have to say and to present your point of view. This doesn’t have to lead to an online argument, but it’s important to market your brand as a brand that cares about what other people think and feel. Your reputation will grow along the way as long as you remain open to different viewpoints.

3.    Follow up with followers immediately!

If you receive messages or comments online, address those followers immediately. The rule of thumb is to respond within 24 hours. This action demonstrates your ability to review and respond, professionally. This individual may have a question or concern, but it's your responsibility to not only respond, but to standout from your competition. Often, companies will overlook a message or comment that may come back to haunt them. This can be avoided.

When following up with online users, be honest. If you don't have the right answer, then notify the individual that you will get back to them with the right answer as soon as possible. But, make sure that you take the time to finding the right answer. The follower may not get the answer they're looking for, but you've proven that your business takes initiative to help prospective customers. Your reputation will grow because of it. Online users want relationships with honest people who follow through.

Summary:

These 3 tips are not the only important tips to know and follow, but it’s a terrific starting point for your brand. You can’t control everything in the world, but you can control how you present your brand to the Social Media Universe. When you follow these tips, you’re not just gaining followers, but you’re demonstrating that your brand is professional, honest and respectful to all prospective customers. This is how brands become profitable through social media marketing!

Become a Powerful Presence Online!

How does the Rule of Thirds impact your reputation & bottom line?

Throughout the last decade, digital media has changed the way businesses market their brand to buyers. Traditionally, marketers are practiced the 80/20 rule: 80% is focused on educating customers about industry trends, facts and opinions about products and services and the remaining 20% is sales promotion (i.e. discounts, rebates, etc.). This blog will define the Rule of Thirds and how the Rule of Thirds impacts your brand online.

The Rule of Thirds is a guide for digital marketers to diversify the quality of content that they release for customers and followers online. The Rule of Thirds is broken down into three different types: Promotional, Personal and Sharing.  

1.     Promotional: 1/3 of your content should consist of promoting sales and discounts for customers to buy your products or services. The purpose is to drive followers to your website and to convert those followers into paying customers. For example, your business can run contests on social media to encourage followers to invite their associates, friends and neighbors within your target market. A new follower has the potential to be your next sale if you provide a call to action. In this case, followers are competing for discounts online that drive up online engagement on your company profile!

2.     Personal: 1/3 of your content should concentrate on your company’s personality. Meaning, you need to show customers that you’re a human being and that you care about the community as much as you care about your bottom line. For example, if your company is a co-sponsor of a local charity fundraiser, then take pictures of your team with the charity and post online. You’re not only promoting your company’s reputation as charitable, but also, the charity is getting free publicity too! The ultimate goal is to draw followers in to see that you are more than just a brand.

3.     Sharing: 1/3 of your content should focus on industry trends. This means your company should identify industry leaders and other reputable resources to post content that educate people about how your industry impacts their business and the economy. For instance, if you’re a Real Estate Attorney and your local community has passed a strict code enforcement ordinance, that’s something you would want your clients and potential clients to know about immediately. The ultimate goal is to prove that you’re the go-to expert in your target market.

Impact:

The Rule of Thirds helps you prove that your company is the go-to in your target market. You may not be the top company in the world, but you can be the top competitor in your local target market. If you diversify what you post, instead of saying “Please like my Facebook page” all the time, then you can generate leads by showing different sides of your business. Be funny, informative and open-minded, but most importantly, be consistent about what your brand stands for. As a result, you’ll attract enough sales to build up your bottom line.

Summary:

In short, the Rule of Thirds is a guide for you to stay ahead of your competitors and in front of your followers, consistently. When you demonstrate that you care about your team and your community, you have proven to your target market that their money spent will be worthwhile. Buyers are always looking not just for sellers, but also, for long-term partners that they can believe in and trust. Be the brand that you would want others to believe in. Get started with the Rule of Thirds!

7 legal requirements that every marketer must know!

Do you utilize email marketing for your business? If so, it is your responsibility to understand the CAN-SPAM Act of 2003. This law establishes requirements for commercial messages through email marketing, thus giving recipients the right to stop senders from emailing them.

Sociamerica, like many businesses, utilizes email marketing to reach clients and prospective clients. Most businesses do not understand the breakdown of the CAN-SPAM act. Thereby, these businesses are not protecting their senders and recipients. In this blog, you’ll learn about what you must do to avoid the legal, financial and ethical consequences of misusing email-marketing systems.

1.     Don’t use false or misleading header information

Your domain name and email address must accurately identify the sender

2.     Don’t use deceptive subject lines

Subject line must accurately reflect the content of the email message

3.     Identify the message as an ad

If you intend to advertise your products/services in an email, you must be clear that your message is an ad.

4.     Tell recipients where you are located

Businesses and organizations using email must disclose their physical location or mailing location (i.e. PO Box) for the purpose of advertising their products/services to a client via email.

5.     Tell recipients how to opt out of receiving more emails

Provide an explanation for how recipients can opt out of future emails. Be sure your spam filter doesn’t block opt out requests.

6.     Honor opt-out requests immediately

By law, the sender has 10 days to honor a recipient’s opt out request. The sender cannot charge an unsubscribe fee, require the recipient to relay any personal information to the sender beyond an email address and the sender is prohibited from selling or transferring the recipient’s email address to another marketer, even in the form of a mailing list.

7.     Monitor what your employees are doing on your behalf!

Any sender, whether or not it is you sending emails, is required to know the requirements of CAN-SPAM. If an employee fails to comply, it becomes the responsibility of the company that they work for to be held accountable for violating CAN-SPAM.

Given the rise of digital media, particularly our dependence on email marketing, every marketer has a legal responsibility to comply with CAN-SPAM. You, the recipient, would not want to receive unwarranted messages and not have the ability to opt out. So, comply with CAN-SPAM and educate others about CAN-SPAM. Be sure to familiarize yourself with this law to prevent legal, financial and ethical consequences throughout the email marketing process.