Every Facebook account user has received unwanted promotions from time to time. Let’s face it. It’s annoying. Quite often, Facebook marketers fail to learn the terms of Facebook and post unwanted content to businesses or request users to follow when they don’t know them. These actions will land you in Facebook Jail.
Facebook Jail is a timeout. If you have ever been restricted from sending friend requests or from posting videos that infringe on copyright laws, then you will be restricted from certain actions on Facebook for a period of time. In this blog, you will learn the top 3 tips to avoid landing in Facebook Jail while trying to market your business on Facebook.
1. Don’t promote your business on another business page without permission
Every day, a business page will receive content from a company that they don’t know. If you’re one of these marketers, stop now. Imagine if you received content, that you don’t want, you would be annoyed and think you are being targeted online by a complete stranger.
An account holder can block you or report you for sending unwanted content. If someone submits a report, your account is flagged and can be blocked from posting content. Remember, you’re not helping your business if you’re restricting from posting content for your target audience to view.
2. Don’t message promotions to Facebook users without permission
In conjunction with the first tip, don’t message promotions to Facebook users, especially if you don’t know them. It would be constructive to ask for permission first. If they say no, then you have your answer without compromising your account status on Facebook.
Another thing to consider is not messaging an unwanted promotion to multiple account users at once. Like email, you have a responsibility as a marketer to respect the privacy of other account users. If you message other users, then other users will be identified to a whole crowd that they don’t know. Remember, Facebook may be public, but it’s your responsibility as a marketer to respect the wishes of other account users on social media.
3. Don’t post too frequently to promote parties and events.
Ever hear of the phrase, “Less is more”. This applies to Facebook. When a marketer has to promote an event on Facebook, the key to promoting something without violating terms and conditions is timing. For instance, if you’re hosting a party, don’t post more than once within a 5-minute period and only post images and videos that you own.
Facebook monitors how frequently you post and what you are posting. If you don’t consider your frequency, your account may be flagged. This is something you want to avoid. This is an easy way to land you in Facebook Jail.
In short, these 3 tips are few of the many tips that you should use to avoid Facebook Jail. A professional marketer has a responsibility to learn and understand the terms and conditions of every social media channel.
As mentioned earlier, less is more. Don’t become consumed with posting every second. Speak when you have something to say, but always place yourself in the position of your viewer. If you wouldn’t want to see it, then don’t post or message your viewer. Remember, it’s all about following the rules, being considerate of your fellow users and having fun with your Facebook experience.