Public Health

3 Ways for the Healthcare Industry to utilize Social Media!

Educate your Audience:

Social media is a great way to spread the word about public health and making an impact on humanity. Think about unique campaigns that you can execute to raise awareness of an issue, such as the ALS Ice Bucket Challenge in 2014. It's important to limit self-promotional posts and instead focus on ways that you can help your audience learn something new. The point is educating the audience is selling your audience on what you know that very few do know.

Social Media Advertising:

Not many healthcare organizations are buying up ads. This is a good thing because there’s less competition for your company to compete online. Use social media advertising to raise brand awareness for your organization, or to drive leads towards premium content downloads so that you can nurture them into becoming patients of your own. Your social media ads need to be relevant, well-written and accompanied by images that hold the attention of your audience. Your content should present your persona when working with patients.

Crisis Communication:

In times of crisis, the use of social media has increased to provide minute-by-minute information to patients, consumers and the public. Through social media, hospitals and other healthcare organizations are able to deliver real-time updates on hospital capacity, operation status and emergency room access. Having an active social media presence allows healthcare professionals to pass along information shared by organizations such as the Red Cross, and the Centers for Disease Control or communicate with news outlets. For healthcare companies, become the leading voice in a crisis. Over time, online traffic will turn to your profile for the latest updates and your social currency will only build from there.

Leverage Social Media to Promote Public Health!

Healthcare affects everyone, regardless of identity and geography. Social media is THE modern way to inform and to reach the masses. You will learn about the P.O.S.T method and 4 different ways to connect people to healthcare services in your community by using social media. The goal is to learn how to leverage digital marketing tools to promote public health in 2016!

 Building a Social Media Strategy: P.O.S.T Method

People- with whom do you want to communicate?

Objective-what do you want to accomplish and what’s your timeline?

Strategy-how will you ensure your strategy will be successful?

Technology-which social networks will you use?

The P.O.S.T. method is applicable to any social network; however, it’s more efficient to use the P.O.S.T. method on more interactive channels, such as Facebook, Twitter, or LinkedIn. The more interactive you are, the more answers you will have. Once you have answered all four points of this method, you have identified what it takes to achieve your mission of promoting public health.

 4 ways to use social media to promote health topics:

Share and Exchange

  1. Post articles that educate followers about how to avoid diseases and what action steps must be taken to remain in good health.
  2. Tag your post with a hashtag that is relevant to health and wellness
  3. Share tips and strategies on your blog and ask other health professionals to share

Interact with Followers

  1. Publish pictures that show healthcare professionals, government agencies and community stakeholders meeting with residents to address health concerns
  2. Post videos of health-related presentations and testimonies
  3. Host an online chat to exchange health information, bulletins and tips
  4. Like, friend and follower other online users that share a similar interest

Post Content

  1. Discuss achievements and milestones with your own health center
  2. Publically recognize a healthcare professional that deserves a shout out for their work, treatment of patients and accomplishments
  3. Publish statistics and improvements made in the health industry in your community compared to neighboring towns and counties
  4. Post a questionnaire to evaluate the responses of your followers and what they share and offer your organization

Release Ad Campaigns

  1. Release ad campaigns on peak days and hours
  2. Titles of the campaign must be short and concise
  3. Create an ad budget. You must pay a few dollars to stay in front of your followers and prospective followers
  4. Use words like “Discover”, “Prevent”, “Breakthrough”
  5. Acknowledge community stakeholders and leaders

Summary:

In short, public health centers, organizations and agencies can use social media tools to interact with the community. The truth is that when followers online are starting to provide their input, you are then building on a discussion that leads to answers that can prevent diseases and illnesses. In addition, you can recruit followers to join your campaign or mission to exchange answers, promote healthcare options for neighbors and to connect people to healthcare professionals.