Marketing

3 Social Media Marketing tips that you can’t afford to ignore!

Social Media Marketing is a process of attracting followers to your brand via social media. The purpose is to convert followers into paying customers. In 2016, companies are investing in social media strategies because earning a customer’s attention is not the only way of doing business anymore. Now, it’s up to companies to hold a customer’s attention online, long-term. To earn repeat business, companies must present their brands online with consistency. This week, Sociamerica will share 3 tips that make the difference between generating revenue and losing sales.

1.     Don’t post anything that isn’t consistent with your brand

The number 1 cause of losing followers online is posting content that’s irrelevant to your brand. When online users visit your online profile, they have expectations of your company values. For instance, if you’re running a company that manufactures green energy technologies, it’s important to post about the latest updates from the EPA, contributions made to charities that support environmental protection, etc. In this case, it’s important to avoid posting content that endorses people or organizations that may not be environmentally friendly. The point is that you must always be aware of what you are delivering. Once a post is released, all bets are off. 

Always consider how you want to be perceived. If something appears to be questionable, then it’s probably not worth posting. You may not be the top company in your industry, but you can market your brand as the go-to expert in your target location. It starts with content development and being consistent with your message as a brand.

2.     Communicate with followers, including critics!

Yes, every company and organization will have a few critics. Critics are not naysayers. Naysayers will deny facts. Critics will present a different opinion based on facts that may help your company reconsider how you market your brand. Remember, critics may be your best educators.

If a critic contacts you through social media, acknowledge that you appreciate their opinion and open yourself up to asking and receiving questions. It shows that you are taking time to consider what other people have to say and to present your point of view. This doesn’t have to lead to an online argument, but it’s important to market your brand as a brand that cares about what other people think and feel. Your reputation will grow along the way as long as you remain open to different viewpoints.

3.    Follow up with followers immediately!

If you receive messages or comments online, address those followers immediately. The rule of thumb is to respond within 24 hours. This action demonstrates your ability to review and respond, professionally. This individual may have a question or concern, but it's your responsibility to not only respond, but to standout from your competition. Often, companies will overlook a message or comment that may come back to haunt them. This can be avoided.

When following up with online users, be honest. If you don't have the right answer, then notify the individual that you will get back to them with the right answer as soon as possible. But, make sure that you take the time to finding the right answer. The follower may not get the answer they're looking for, but you've proven that your business takes initiative to help prospective customers. Your reputation will grow because of it. Online users want relationships with honest people who follow through.

Summary:

These 3 tips are not the only important tips to know and follow, but it’s a terrific starting point for your brand. You can’t control everything in the world, but you can control how you present your brand to the Social Media Universe. When you follow these tips, you’re not just gaining followers, but you’re demonstrating that your brand is professional, honest and respectful to all prospective customers. This is how brands become profitable through social media marketing!

Become a Powerful Presence Online!

How does the Rule of Thirds impact your reputation & bottom line?

Throughout the last decade, digital media has changed the way businesses market their brand to buyers. Traditionally, marketers are practiced the 80/20 rule: 80% is focused on educating customers about industry trends, facts and opinions about products and services and the remaining 20% is sales promotion (i.e. discounts, rebates, etc.). This blog will define the Rule of Thirds and how the Rule of Thirds impacts your brand online.

The Rule of Thirds is a guide for digital marketers to diversify the quality of content that they release for customers and followers online. The Rule of Thirds is broken down into three different types: Promotional, Personal and Sharing.  

1.     Promotional: 1/3 of your content should consist of promoting sales and discounts for customers to buy your products or services. The purpose is to drive followers to your website and to convert those followers into paying customers. For example, your business can run contests on social media to encourage followers to invite their associates, friends and neighbors within your target market. A new follower has the potential to be your next sale if you provide a call to action. In this case, followers are competing for discounts online that drive up online engagement on your company profile!

2.     Personal: 1/3 of your content should concentrate on your company’s personality. Meaning, you need to show customers that you’re a human being and that you care about the community as much as you care about your bottom line. For example, if your company is a co-sponsor of a local charity fundraiser, then take pictures of your team with the charity and post online. You’re not only promoting your company’s reputation as charitable, but also, the charity is getting free publicity too! The ultimate goal is to draw followers in to see that you are more than just a brand.

3.     Sharing: 1/3 of your content should focus on industry trends. This means your company should identify industry leaders and other reputable resources to post content that educate people about how your industry impacts their business and the economy. For instance, if you’re a Real Estate Attorney and your local community has passed a strict code enforcement ordinance, that’s something you would want your clients and potential clients to know about immediately. The ultimate goal is to prove that you’re the go-to expert in your target market.

Impact:

The Rule of Thirds helps you prove that your company is the go-to in your target market. You may not be the top company in the world, but you can be the top competitor in your local target market. If you diversify what you post, instead of saying “Please like my Facebook page” all the time, then you can generate leads by showing different sides of your business. Be funny, informative and open-minded, but most importantly, be consistent about what your brand stands for. As a result, you’ll attract enough sales to build up your bottom line.

Summary:

In short, the Rule of Thirds is a guide for you to stay ahead of your competitors and in front of your followers, consistently. When you demonstrate that you care about your team and your community, you have proven to your target market that their money spent will be worthwhile. Buyers are always looking not just for sellers, but also, for long-term partners that they can believe in and trust. Be the brand that you would want others to believe in. Get started with the Rule of Thirds!

7 legal requirements that every marketer must know!

Do you utilize email marketing for your business? If so, it is your responsibility to understand the CAN-SPAM Act of 2003. This law establishes requirements for commercial messages through email marketing, thus giving recipients the right to stop senders from emailing them.

Sociamerica, like many businesses, utilizes email marketing to reach clients and prospective clients. Most businesses do not understand the breakdown of the CAN-SPAM act. Thereby, these businesses are not protecting their senders and recipients. In this blog, you’ll learn about what you must do to avoid the legal, financial and ethical consequences of misusing email-marketing systems.

1.     Don’t use false or misleading header information

Your domain name and email address must accurately identify the sender

2.     Don’t use deceptive subject lines

Subject line must accurately reflect the content of the email message

3.     Identify the message as an ad

If you intend to advertise your products/services in an email, you must be clear that your message is an ad.

4.     Tell recipients where you are located

Businesses and organizations using email must disclose their physical location or mailing location (i.e. PO Box) for the purpose of advertising their products/services to a client via email.

5.     Tell recipients how to opt out of receiving more emails

Provide an explanation for how recipients can opt out of future emails. Be sure your spam filter doesn’t block opt out requests.

6.     Honor opt-out requests immediately

By law, the sender has 10 days to honor a recipient’s opt out request. The sender cannot charge an unsubscribe fee, require the recipient to relay any personal information to the sender beyond an email address and the sender is prohibited from selling or transferring the recipient’s email address to another marketer, even in the form of a mailing list.

7.     Monitor what your employees are doing on your behalf!

Any sender, whether or not it is you sending emails, is required to know the requirements of CAN-SPAM. If an employee fails to comply, it becomes the responsibility of the company that they work for to be held accountable for violating CAN-SPAM.

Given the rise of digital media, particularly our dependence on email marketing, every marketer has a legal responsibility to comply with CAN-SPAM. You, the recipient, would not want to receive unwarranted messages and not have the ability to opt out. So, comply with CAN-SPAM and educate others about CAN-SPAM. Be sure to familiarize yourself with this law to prevent legal, financial and ethical consequences throughout the email marketing process.

 

 

 

Leverage Social Media to Promote Public Health!

Healthcare affects everyone, regardless of identity and geography. Social media is THE modern way to inform and to reach the masses. You will learn about the P.O.S.T method and 4 different ways to connect people to healthcare services in your community by using social media. The goal is to learn how to leverage digital marketing tools to promote public health in 2016!

 Building a Social Media Strategy: P.O.S.T Method

People- with whom do you want to communicate?

Objective-what do you want to accomplish and what’s your timeline?

Strategy-how will you ensure your strategy will be successful?

Technology-which social networks will you use?

The P.O.S.T. method is applicable to any social network; however, it’s more efficient to use the P.O.S.T. method on more interactive channels, such as Facebook, Twitter, or LinkedIn. The more interactive you are, the more answers you will have. Once you have answered all four points of this method, you have identified what it takes to achieve your mission of promoting public health.

 4 ways to use social media to promote health topics:

Share and Exchange

  1. Post articles that educate followers about how to avoid diseases and what action steps must be taken to remain in good health.
  2. Tag your post with a hashtag that is relevant to health and wellness
  3. Share tips and strategies on your blog and ask other health professionals to share

Interact with Followers

  1. Publish pictures that show healthcare professionals, government agencies and community stakeholders meeting with residents to address health concerns
  2. Post videos of health-related presentations and testimonies
  3. Host an online chat to exchange health information, bulletins and tips
  4. Like, friend and follower other online users that share a similar interest

Post Content

  1. Discuss achievements and milestones with your own health center
  2. Publically recognize a healthcare professional that deserves a shout out for their work, treatment of patients and accomplishments
  3. Publish statistics and improvements made in the health industry in your community compared to neighboring towns and counties
  4. Post a questionnaire to evaluate the responses of your followers and what they share and offer your organization

Release Ad Campaigns

  1. Release ad campaigns on peak days and hours
  2. Titles of the campaign must be short and concise
  3. Create an ad budget. You must pay a few dollars to stay in front of your followers and prospective followers
  4. Use words like “Discover”, “Prevent”, “Breakthrough”
  5. Acknowledge community stakeholders and leaders

Summary:

In short, public health centers, organizations and agencies can use social media tools to interact with the community. The truth is that when followers online are starting to provide their input, you are then building on a discussion that leads to answers that can prevent diseases and illnesses. In addition, you can recruit followers to join your campaign or mission to exchange answers, promote healthcare options for neighbors and to connect people to healthcare professionals.