Facebook

3 Ways to Improve Client Retention on Facebook!

In 2017, social media is THE platform that makes the difference between client acquisition and client retention. Meaning, social media can help you gain clients, but the only way clients will remain with you is if your company remains consistent with the clients you already serve, so prospects will catch on to your brand’s reputation. In this blog, your company will learn 3 ways to improve your client retention rate by leveraging social media effectively. 

Make sure your prospects can find you on Social Media!

K.I.S.S. Keep it Simple Silly! It’s important for companies to list their social media platforms on their websites and have the capability of redirecting website visitors to your profile. In addition, it’s essential to have your call-to-action button on platforms, like Facebook, to be able to redirect users back to your website.

Remember, you don’t have to spread yourself too thin on social media platforms. It’s better to dominate on two platforms, then it is to inconsistently post on 5 platforms. 

Recruit Current Clients to Spread the Word about You!

Your clients are your best assets. They know your product and service better than any prospect. Make a list of long-time clients that can vouch for what you know, what you can do and what you’ve helped them avoid over the years. So, ask your loyal clients to endorse your company on LinkedIn, write a testimony about what you company offers that nobody in your local market can do and take it across to other platforms, like Facebook.

In case you didn’t know, prospects are always looking to see what’s trending online. If you can rally a few testimonies that can vouch for your consistency as a business, then you are more likely to encourage other clients to remain with you. 

Respond to Questions and Inquiries Immediately!

The golden rule is to respond within 24 hours. Clients and prospects do monitor your online activity and that includes how quickly you respond to their questions and comments. In fact, the faster you respond, the more likely your company’s website will increase its rank in search engines like Google.

If you allow comments and questions go unaddressed, not only have you lost a prospect who reached out to you, but you may have cost your own credibility with current clients. If you don’t the answer to a question, address the question by saying, “Thank you for your answer. Let me check and our team will get back to you with the correct answer.” Remember, without consistency, your client retention rate will take a deep dive into the ground.

Summary:

These 3 ways to improve your client retention rate on Facebook are few of the many ways to maximize your company’s experience on social media. The common theme of social media like in business is consistency. All you have to do is follow up and follow through.

3 Ways to Leverage Facebook Live for your Business!

In 2017, video has become the biggest revenue generator in digital media. Today, people don’t read as much as they watch 60-second videos to understand the messages of companies, organizations and individuals. Facebook Live is a live stream video service that allows users to have engaging conversations with their followers, reach new audiences in new ways and to share their story of they are, where they’ve been and where they’re going next.

Because of Facebook Live, businesses have a new method of promoting, selling and sharing. The key is to have a clear call-to-action that you can explain in a matter of seconds to users. This blog will provide our readers 3 ways to leverage Facebook Live to promote their brand.

Event Promotions:

Facebook Live is instrumental to announcing upcoming events for your business. The important thing to know is that you have to create a schedule that will give you enough time to promote before the event date. For example, if you have an event coming up on May 1, 2017, you may want to record and release a 60-second video announcing the event date on February 1, 2017. A 90-day notice is a great length of time to announce and campaign for your upcoming event. It gives users enough time to catch on to what you’re promoting for the upcoming season.

Don’t forget! When announcing events on Facebook Live, be sure to have an easy-to-remember URL that you can share with followers. Post the link in the video comments, in case viewers don’t have a chance to write it down. In addition, it allows your business to track that is following your posts on social media.

FAQs:

Answering FAQs is a major component to customer service for your business. In the interest of time, you may want to post a video that addresses repeat questions. For example, start a Facebook Live Video session to answer questions to a common problem for your business, whether it’s about a particular product or service.

After you’re done, you can archive the video that you can share with customers and prospective customers. This not only gives you the ability to demonstrate your knowledge about your industry, but also, it helps your business gain legitimacy with customers.

New Offerings:

Ever see a movie trailer or teaser at the movies? If the answer is yes, then you’ll understand this option. Facebook Live is a method to give your fans a sneak peak about new product and service offerings. As stated above, give yourself a minimum of 90 days to roll out this campaign. At the end of the day, digital marketing is about campaigning to gain and hold the user’s attention.

Make an announcement about a particular product and service offering, then give more detail in a separate video as you get closer to the launch date. Then, you can leverage Facebook Live to announce a sale for the first 100 customers to purchase your product or service when you’re only weeks away from the launch date for your new product or service offering. The point is you are using Facebook Live to not only discuss a new product or service, but also, it’s to give prospective customers a sneak peak of the bargains they wouldn’t want to miss.

Summary:

Facebook Live is video streaming service that enhances the user experience. In 2017, users don’t have to read because in just a matter of seconds, users can learn what’s coming and what’s already here through a live broadcast on social media. 

In order for your business to sell, the customer needs to know what you’re selling. One of the fastest ways possible is video streaming. There are countless things you can do for your business with Facebook Live, but these 3 examples are to give you insight about how to take your brand to another level with digital solutions.

Top 3 tips to avoid Facebook Jail!

Every Facebook account user has received unwanted promotions from time to time. Let’s face it. It’s annoying. Quite often, Facebook marketers fail to learn the terms of Facebook and post unwanted content to businesses or request users to follow when they don’t know them. These actions will land you in Facebook Jail.

Facebook Jail is a timeout. If you have ever been restricted from sending friend requests or from posting videos that infringe on copyright laws, then you will be restricted from certain actions on Facebook for a period of time. In this blog, you will learn the top 3 tips to avoid landing in Facebook Jail while trying to market your business on Facebook.

1.     Don’t promote your business on another business page without permission

Every day, a business page will receive content from a company that they don’t know. If you’re one of these marketers, stop now. Imagine if you received content, that you don’t want, you would be annoyed and think you are being targeted online by a complete stranger.  

An account holder can block you or report you for sending unwanted content. If someone submits a report, your account is flagged and can be blocked from posting content. Remember, you’re not helping your business if you’re restricting from posting content for your target audience to view.

2.     Don’t message promotions to Facebook users without permission

In conjunction with the first tip, don’t message promotions to Facebook users, especially if you don’t know them. It would be constructive to ask for permission first. If they say no, then you have your answer without compromising your account status on Facebook.

Another thing to consider is not messaging an unwanted promotion to multiple account users at once. Like email, you have a responsibility as a marketer to respect the privacy of other account users. If you message other users, then other users will be identified to a whole crowd that they don’t know. Remember, Facebook may be public, but it’s your responsibility as a marketer to respect the wishes of other account users on social media.

3.     Don’t post too frequently to promote parties and events.

Ever hear of the phrase, “Less is more”. This applies to Facebook. When a marketer has to promote an event on Facebook, the key to promoting something without violating terms and conditions is timing. For instance, if you’re hosting a party, don’t post more than once within a 5-minute period and only post images and videos that you own.

Facebook monitors how frequently you post and what you are posting. If you don’t consider your frequency, your account may be flagged. This is something you want to avoid. This is an easy way to land you in Facebook Jail.

Summary:

In short, these 3 tips are few of the many tips that you should use to avoid Facebook Jail. A professional marketer has a responsibility to learn and understand the terms and conditions of every social media channel.

As mentioned earlier, less is more. Don’t become consumed with posting every second. Speak when you have something to say, but always place yourself in the position of your viewer. If you wouldn’t want to see it, then don’t post or message your viewer. Remember, it’s all about following the rules, being considerate of your fellow users and having fun with your Facebook experience.