Digital Marketing

3 Ways to Leverage Facebook Live for your Business!

In 2017, video has become the biggest revenue generator in digital media. Today, people don’t read as much as they watch 60-second videos to understand the messages of companies, organizations and individuals. Facebook Live is a live stream video service that allows users to have engaging conversations with their followers, reach new audiences in new ways and to share their story of they are, where they’ve been and where they’re going next.

Because of Facebook Live, businesses have a new method of promoting, selling and sharing. The key is to have a clear call-to-action that you can explain in a matter of seconds to users. This blog will provide our readers 3 ways to leverage Facebook Live to promote their brand.

Event Promotions:

Facebook Live is instrumental to announcing upcoming events for your business. The important thing to know is that you have to create a schedule that will give you enough time to promote before the event date. For example, if you have an event coming up on May 1, 2017, you may want to record and release a 60-second video announcing the event date on February 1, 2017. A 90-day notice is a great length of time to announce and campaign for your upcoming event. It gives users enough time to catch on to what you’re promoting for the upcoming season.

Don’t forget! When announcing events on Facebook Live, be sure to have an easy-to-remember URL that you can share with followers. Post the link in the video comments, in case viewers don’t have a chance to write it down. In addition, it allows your business to track that is following your posts on social media.

FAQs:

Answering FAQs is a major component to customer service for your business. In the interest of time, you may want to post a video that addresses repeat questions. For example, start a Facebook Live Video session to answer questions to a common problem for your business, whether it’s about a particular product or service.

After you’re done, you can archive the video that you can share with customers and prospective customers. This not only gives you the ability to demonstrate your knowledge about your industry, but also, it helps your business gain legitimacy with customers.

New Offerings:

Ever see a movie trailer or teaser at the movies? If the answer is yes, then you’ll understand this option. Facebook Live is a method to give your fans a sneak peak about new product and service offerings. As stated above, give yourself a minimum of 90 days to roll out this campaign. At the end of the day, digital marketing is about campaigning to gain and hold the user’s attention.

Make an announcement about a particular product and service offering, then give more detail in a separate video as you get closer to the launch date. Then, you can leverage Facebook Live to announce a sale for the first 100 customers to purchase your product or service when you’re only weeks away from the launch date for your new product or service offering. The point is you are using Facebook Live to not only discuss a new product or service, but also, it’s to give prospective customers a sneak peak of the bargains they wouldn’t want to miss.

Summary:

Facebook Live is video streaming service that enhances the user experience. In 2017, users don’t have to read because in just a matter of seconds, users can learn what’s coming and what’s already here through a live broadcast on social media. 

In order for your business to sell, the customer needs to know what you’re selling. One of the fastest ways possible is video streaming. There are countless things you can do for your business with Facebook Live, but these 3 examples are to give you insight about how to take your brand to another level with digital solutions.

3 Social Media Marketing tips that you can’t afford to ignore!

Social Media Marketing is a process of attracting followers to your brand via social media. The purpose is to convert followers into paying customers. In 2016, companies are investing in social media strategies because earning a customer’s attention is not the only way of doing business anymore. Now, it’s up to companies to hold a customer’s attention online, long-term. To earn repeat business, companies must present their brands online with consistency. This week, Sociamerica will share 3 tips that make the difference between generating revenue and losing sales.

1.     Don’t post anything that isn’t consistent with your brand

The number 1 cause of losing followers online is posting content that’s irrelevant to your brand. When online users visit your online profile, they have expectations of your company values. For instance, if you’re running a company that manufactures green energy technologies, it’s important to post about the latest updates from the EPA, contributions made to charities that support environmental protection, etc. In this case, it’s important to avoid posting content that endorses people or organizations that may not be environmentally friendly. The point is that you must always be aware of what you are delivering. Once a post is released, all bets are off. 

Always consider how you want to be perceived. If something appears to be questionable, then it’s probably not worth posting. You may not be the top company in your industry, but you can market your brand as the go-to expert in your target location. It starts with content development and being consistent with your message as a brand.

2.     Communicate with followers, including critics!

Yes, every company and organization will have a few critics. Critics are not naysayers. Naysayers will deny facts. Critics will present a different opinion based on facts that may help your company reconsider how you market your brand. Remember, critics may be your best educators.

If a critic contacts you through social media, acknowledge that you appreciate their opinion and open yourself up to asking and receiving questions. It shows that you are taking time to consider what other people have to say and to present your point of view. This doesn’t have to lead to an online argument, but it’s important to market your brand as a brand that cares about what other people think and feel. Your reputation will grow along the way as long as you remain open to different viewpoints.

3.    Follow up with followers immediately!

If you receive messages or comments online, address those followers immediately. The rule of thumb is to respond within 24 hours. This action demonstrates your ability to review and respond, professionally. This individual may have a question or concern, but it's your responsibility to not only respond, but to standout from your competition. Often, companies will overlook a message or comment that may come back to haunt them. This can be avoided.

When following up with online users, be honest. If you don't have the right answer, then notify the individual that you will get back to them with the right answer as soon as possible. But, make sure that you take the time to finding the right answer. The follower may not get the answer they're looking for, but you've proven that your business takes initiative to help prospective customers. Your reputation will grow because of it. Online users want relationships with honest people who follow through.

Summary:

These 3 tips are not the only important tips to know and follow, but it’s a terrific starting point for your brand. You can’t control everything in the world, but you can control how you present your brand to the Social Media Universe. When you follow these tips, you’re not just gaining followers, but you’re demonstrating that your brand is professional, honest and respectful to all prospective customers. This is how brands become profitable through social media marketing!

Become a Powerful Presence Online!

How does the Rule of Thirds impact your reputation & bottom line?

Throughout the last decade, digital media has changed the way businesses market their brand to buyers. Traditionally, marketers are practiced the 80/20 rule: 80% is focused on educating customers about industry trends, facts and opinions about products and services and the remaining 20% is sales promotion (i.e. discounts, rebates, etc.). This blog will define the Rule of Thirds and how the Rule of Thirds impacts your brand online.

The Rule of Thirds is a guide for digital marketers to diversify the quality of content that they release for customers and followers online. The Rule of Thirds is broken down into three different types: Promotional, Personal and Sharing.  

1.     Promotional: 1/3 of your content should consist of promoting sales and discounts for customers to buy your products or services. The purpose is to drive followers to your website and to convert those followers into paying customers. For example, your business can run contests on social media to encourage followers to invite their associates, friends and neighbors within your target market. A new follower has the potential to be your next sale if you provide a call to action. In this case, followers are competing for discounts online that drive up online engagement on your company profile!

2.     Personal: 1/3 of your content should concentrate on your company’s personality. Meaning, you need to show customers that you’re a human being and that you care about the community as much as you care about your bottom line. For example, if your company is a co-sponsor of a local charity fundraiser, then take pictures of your team with the charity and post online. You’re not only promoting your company’s reputation as charitable, but also, the charity is getting free publicity too! The ultimate goal is to draw followers in to see that you are more than just a brand.

3.     Sharing: 1/3 of your content should focus on industry trends. This means your company should identify industry leaders and other reputable resources to post content that educate people about how your industry impacts their business and the economy. For instance, if you’re a Real Estate Attorney and your local community has passed a strict code enforcement ordinance, that’s something you would want your clients and potential clients to know about immediately. The ultimate goal is to prove that you’re the go-to expert in your target market.

Impact:

The Rule of Thirds helps you prove that your company is the go-to in your target market. You may not be the top company in the world, but you can be the top competitor in your local target market. If you diversify what you post, instead of saying “Please like my Facebook page” all the time, then you can generate leads by showing different sides of your business. Be funny, informative and open-minded, but most importantly, be consistent about what your brand stands for. As a result, you’ll attract enough sales to build up your bottom line.

Summary:

In short, the Rule of Thirds is a guide for you to stay ahead of your competitors and in front of your followers, consistently. When you demonstrate that you care about your team and your community, you have proven to your target market that their money spent will be worthwhile. Buyers are always looking not just for sellers, but also, for long-term partners that they can believe in and trust. Be the brand that you would want others to believe in. Get started with the Rule of Thirds!

Top 3 tips to avoid Facebook Jail!

Every Facebook account user has received unwanted promotions from time to time. Let’s face it. It’s annoying. Quite often, Facebook marketers fail to learn the terms of Facebook and post unwanted content to businesses or request users to follow when they don’t know them. These actions will land you in Facebook Jail.

Facebook Jail is a timeout. If you have ever been restricted from sending friend requests or from posting videos that infringe on copyright laws, then you will be restricted from certain actions on Facebook for a period of time. In this blog, you will learn the top 3 tips to avoid landing in Facebook Jail while trying to market your business on Facebook.

1.     Don’t promote your business on another business page without permission

Every day, a business page will receive content from a company that they don’t know. If you’re one of these marketers, stop now. Imagine if you received content, that you don’t want, you would be annoyed and think you are being targeted online by a complete stranger.  

An account holder can block you or report you for sending unwanted content. If someone submits a report, your account is flagged and can be blocked from posting content. Remember, you’re not helping your business if you’re restricting from posting content for your target audience to view.

2.     Don’t message promotions to Facebook users without permission

In conjunction with the first tip, don’t message promotions to Facebook users, especially if you don’t know them. It would be constructive to ask for permission first. If they say no, then you have your answer without compromising your account status on Facebook.

Another thing to consider is not messaging an unwanted promotion to multiple account users at once. Like email, you have a responsibility as a marketer to respect the privacy of other account users. If you message other users, then other users will be identified to a whole crowd that they don’t know. Remember, Facebook may be public, but it’s your responsibility as a marketer to respect the wishes of other account users on social media.

3.     Don’t post too frequently to promote parties and events.

Ever hear of the phrase, “Less is more”. This applies to Facebook. When a marketer has to promote an event on Facebook, the key to promoting something without violating terms and conditions is timing. For instance, if you’re hosting a party, don’t post more than once within a 5-minute period and only post images and videos that you own.

Facebook monitors how frequently you post and what you are posting. If you don’t consider your frequency, your account may be flagged. This is something you want to avoid. This is an easy way to land you in Facebook Jail.

Summary:

In short, these 3 tips are few of the many tips that you should use to avoid Facebook Jail. A professional marketer has a responsibility to learn and understand the terms and conditions of every social media channel.

As mentioned earlier, less is more. Don’t become consumed with posting every second. Speak when you have something to say, but always place yourself in the position of your viewer. If you wouldn’t want to see it, then don’t post or message your viewer. Remember, it’s all about following the rules, being considerate of your fellow users and having fun with your Facebook experience.