Social media isn’t a trend. Social Media is a way of life. Every company is using it to communicate and network with one another, promote their company and brand, and take advantage of all the tools readily available to them.
As a team leader, it’s important to manage how your team uses social media because it can have a direct impact on how the private and public sectors perceive your company and brand. With that said, here are 5 tips that you should take to make sure your social media guidelines benefit you and your team.
Take Responsibility for what you Publish!
Any time your employee posts anything online regardless if they post on your company profile or on their personal profile, your company is bound by the consequences, good or bad. Every employee who represents your company and brand online must exercise common sense and take responsibility for all the content they post on behalf of your company.
Therefore, when you draft your social media policy, make it clear which employee is responsible for creating and publishing content, scheduling content and monitoring the overall performance of the published content. Remember, be clear who’s responsible for social media!
Build Your Brand!
Not only do clients want to know what you are selling, they also want to know who you are and what you bring to the table. When drafting your social media policy, you must express in writing that your employee maintains a consistent profile for your company. For example, if your company is known for real estate, then don’t publish any content pertaining to apparel. Remember, there must always be a clear, consistent message for your client and fan base.
Adhere to Copyright Laws & Guidelines!
Always have consent from the content owner. When your employee is publishing content on social media, it’s important for them to make the most of it and share insightful information with your potential customers and current clients to keep them engaged with your profile. In doing so, your employee must abide by Copyright Laws. Make it clear to your employee that failure to do so can result in termination.
Remember, our teachers in school always said that plagiarism is unacceptable. Take those lessons you’ve learned in your youth and apply it to the workplace.
Adopt a Confidentiality Clause!
Transparency is an important part of building trust with your prospective customers and current clients, but your team can’t divulge confidential information that can harm others. Be sure that your employees know that they are serious consequences if they don’t follow this part in your social media policy.
Failure to protect the confidentiality of clients and strategic partners cannot only damage your brand, but also, result in a lawsuit. Transparency matters, but confidentiality is critical.
Outline Your Ultimate Goal!
Every social media policy should have an ultimate goal in mind that takes the user and the reader into account. Instead of focusing on what your employees can’t do, let them know the things they can do. It’s important to get your message across social media and to make your employees not feel like they’re being restricted.
As a result, they’ll be more willing to adhere to the guidelines stipulated in your social media policy and your employees can gain valuable information for future projects and endeavors.
Overall, your company must adopt provisions that are about protecting the brand and everyone associated with your brand. There are countless things you can do, but these 5 tips will get you started on a path of profit, network building and more!