7 legal requirements that every marketer must know!

Do you utilize email marketing for your business? If so, it is your responsibility to understand the CAN-SPAM Act of 2003. This law establishes requirements for commercial messages through email marketing, thus giving recipients the right to stop senders from emailing them.

Sociamerica, like many businesses, utilizes email marketing to reach clients and prospective clients. Most businesses do not understand the breakdown of the CAN-SPAM act. Thereby, these businesses are not protecting their senders and recipients. In this blog, you’ll learn about what you must do to avoid the legal, financial and ethical consequences of misusing email-marketing systems.

1.     Don’t use false or misleading header information

Your domain name and email address must accurately identify the sender

2.     Don’t use deceptive subject lines

Subject line must accurately reflect the content of the email message

3.     Identify the message as an ad

If you intend to advertise your products/services in an email, you must be clear that your message is an ad.

4.     Tell recipients where you are located

Businesses and organizations using email must disclose their physical location or mailing location (i.e. PO Box) for the purpose of advertising their products/services to a client via email.

5.     Tell recipients how to opt out of receiving more emails

Provide an explanation for how recipients can opt out of future emails. Be sure your spam filter doesn’t block opt out requests.

6.     Honor opt-out requests immediately

By law, the sender has 10 days to honor a recipient’s opt out request. The sender cannot charge an unsubscribe fee, require the recipient to relay any personal information to the sender beyond an email address and the sender is prohibited from selling or transferring the recipient’s email address to another marketer, even in the form of a mailing list.

7.     Monitor what your employees are doing on your behalf!

Any sender, whether or not it is you sending emails, is required to know the requirements of CAN-SPAM. If an employee fails to comply, it becomes the responsibility of the company that they work for to be held accountable for violating CAN-SPAM.

Given the rise of digital media, particularly our dependence on email marketing, every marketer has a legal responsibility to comply with CAN-SPAM. You, the recipient, would not want to receive unwarranted messages and not have the ability to opt out. So, comply with CAN-SPAM and educate others about CAN-SPAM. Be sure to familiarize yourself with this law to prevent legal, financial and ethical consequences throughout the email marketing process.




Leverage Social Media to Promote Public Health!

Healthcare affects everyone, regardless of identity and geography. Social media is THE modern way to inform and to reach the masses. You will learn about the P.O.S.T method and 4 different ways to connect people to healthcare services in your community by using social media. The goal is to learn how to leverage digital marketing tools to promote public health in 2016!

 Building a Social Media Strategy: P.O.S.T Method

People- with whom do you want to communicate?

Objective-what do you want to accomplish and what’s your timeline?

Strategy-how will you ensure your strategy will be successful?

Technology-which social networks will you use?

The P.O.S.T. method is applicable to any social network; however, it’s more efficient to use the P.O.S.T. method on more interactive channels, such as Facebook, Twitter, or LinkedIn. The more interactive you are, the more answers you will have. Once you have answered all four points of this method, you have identified what it takes to achieve your mission of promoting public health.

 4 ways to use social media to promote health topics:

Share and Exchange

  1. Post articles that educate followers about how to avoid diseases and what action steps must be taken to remain in good health.
  2. Tag your post with a hashtag that is relevant to health and wellness
  3. Share tips and strategies on your blog and ask other health professionals to share

Interact with Followers

  1. Publish pictures that show healthcare professionals, government agencies and community stakeholders meeting with residents to address health concerns
  2. Post videos of health-related presentations and testimonies
  3. Host an online chat to exchange health information, bulletins and tips
  4. Like, friend and follower other online users that share a similar interest

Post Content

  1. Discuss achievements and milestones with your own health center
  2. Publically recognize a healthcare professional that deserves a shout out for their work, treatment of patients and accomplishments
  3. Publish statistics and improvements made in the health industry in your community compared to neighboring towns and counties
  4. Post a questionnaire to evaluate the responses of your followers and what they share and offer your organization

Release Ad Campaigns

  1. Release ad campaigns on peak days and hours
  2. Titles of the campaign must be short and concise
  3. Create an ad budget. You must pay a few dollars to stay in front of your followers and prospective followers
  4. Use words like “Discover”, “Prevent”, “Breakthrough”
  5. Acknowledge community stakeholders and leaders


In short, public health centers, organizations and agencies can use social media tools to interact with the community. The truth is that when followers online are starting to provide their input, you are then building on a discussion that leads to answers that can prevent diseases and illnesses. In addition, you can recruit followers to join your campaign or mission to exchange answers, promote healthcare options for neighbors and to connect people to healthcare professionals.