In 2017, social media is THE platform that makes the difference between client acquisition and client retention. Meaning, social media can help you gain clients, but the only way clients will remain with you is if your company remains consistent with the clients you already serve, so prospects will catch on to your brand’s reputation. In this blog, your company will learn 3 ways to improve your client retention rate by leveraging social media effectively.
Make sure your prospects can find you on Social Media!
K.I.S.S. Keep it Simple Silly! It’s important for companies to list their social media platforms on their websites and have the capability of redirecting website visitors to your profile. In addition, it’s essential to have your call-to-action button on platforms, like Facebook, to be able to redirect users back to your website.
Remember, you don’t have to spread yourself too thin on social media platforms. It’s better to dominate on two platforms, then it is to inconsistently post on 5 platforms.
Recruit Current Clients to Spread the Word about You!
Your clients are your best assets. They know your product and service better than any prospect. Make a list of long-time clients that can vouch for what you know, what you can do and what you’ve helped them avoid over the years. So, ask your loyal clients to endorse your company on LinkedIn, write a testimony about what you company offers that nobody in your local market can do and take it across to other platforms, like Facebook.
In case you didn’t know, prospects are always looking to see what’s trending online. If you can rally a few testimonies that can vouch for your consistency as a business, then you are more likely to encourage other clients to remain with you.
Respond to Questions and Inquiries Immediately!
The golden rule is to respond within 24 hours. Clients and prospects do monitor your online activity and that includes how quickly you respond to their questions and comments. In fact, the faster you respond, the more likely your company’s website will increase its rank in search engines like Google.
If you allow comments and questions go unaddressed, not only have you lost a prospect who reached out to you, but you may have cost your own credibility with current clients. If you don’t the answer to a question, address the question by saying, “Thank you for your answer. Let me check and our team will get back to you with the correct answer.” Remember, without consistency, your client retention rate will take a deep dive into the ground.
These 3 ways to improve your client retention rate on Facebook are few of the many ways to maximize your company’s experience on social media. The common theme of social media like in business is consistency. All you have to do is follow up and follow through.