Educate your Audience:
Social media is a great way to spread the word about public health and making an impact on humanity. Think about unique campaigns that you can execute to raise awareness of an issue, such as the ALS Ice Bucket Challenge in 2014. It's important to limit self-promotional posts and instead focus on ways that you can help your audience learn something new. The point is educating the audience is selling your audience on what you know that very few do know.
Social Media Advertising:
Not many healthcare organizations are buying up ads. This is a good thing because there’s less competition for your company to compete online. Use social media advertising to raise brand awareness for your organization, or to drive leads towards premium content downloads so that you can nurture them into becoming patients of your own. Your social media ads need to be relevant, well-written and accompanied by images that hold the attention of your audience. Your content should present your persona when working with patients.
In times of crisis, the use of social media has increased to provide minute-by-minute information to patients, consumers and the public. Through social media, hospitals and other healthcare organizations are able to deliver real-time updates on hospital capacity, operation status and emergency room access. Having an active social media presence allows healthcare professionals to pass along information shared by organizations such as the Red Cross, and the Centers for Disease Control or communicate with news outlets. For healthcare companies, become the leading voice in a crisis. Over time, online traffic will turn to your profile for the latest updates and your social currency will only build from there.