3 Ways to Leverage Facebook Live for your Business!

In 2017, video has become the biggest revenue generator in digital media. Today, people don’t read as much as they watch 60-second videos to understand the messages of companies, organizations and individuals. Facebook Live is a live stream video service that allows users to have engaging conversations with their followers, reach new audiences in new ways and to share their story of they are, where they’ve been and where they’re going next.

Because of Facebook Live, businesses have a new method of promoting, selling and sharing. The key is to have a clear call-to-action that you can explain in a matter of seconds to users. This blog will provide our readers 3 ways to leverage Facebook Live to promote their brand.

Event Promotions:

Facebook Live is instrumental to announcing upcoming events for your business. The important thing to know is that you have to create a schedule that will give you enough time to promote before the event date. For example, if you have an event coming up on May 1, 2017, you may want to record and release a 60-second video announcing the event date on February 1, 2017. A 90-day notice is a great length of time to announce and campaign for your upcoming event. It gives users enough time to catch on to what you’re promoting for the upcoming season.

Don’t forget! When announcing events on Facebook Live, be sure to have an easy-to-remember URL that you can share with followers. Post the link in the video comments, in case viewers don’t have a chance to write it down. In addition, it allows your business to track that is following your posts on social media.

FAQs:

Answering FAQs is a major component to customer service for your business. In the interest of time, you may want to post a video that addresses repeat questions. For example, start a Facebook Live Video session to answer questions to a common problem for your business, whether it’s about a particular product or service.

After you’re done, you can archive the video that you can share with customers and prospective customers. This not only gives you the ability to demonstrate your knowledge about your industry, but also, it helps your business gain legitimacy with customers.

New Offerings:

Ever see a movie trailer or teaser at the movies? If the answer is yes, then you’ll understand this option. Facebook Live is a method to give your fans a sneak peak about new product and service offerings. As stated above, give yourself a minimum of 90 days to roll out this campaign. At the end of the day, digital marketing is about campaigning to gain and hold the user’s attention.

Make an announcement about a particular product and service offering, then give more detail in a separate video as you get closer to the launch date. Then, you can leverage Facebook Live to announce a sale for the first 100 customers to purchase your product or service when you’re only weeks away from the launch date for your new product or service offering. The point is you are using Facebook Live to not only discuss a new product or service, but also, it’s to give prospective customers a sneak peak of the bargains they wouldn’t want to miss.

Summary:

Facebook Live is video streaming service that enhances the user experience. In 2017, users don’t have to read because in just a matter of seconds, users can learn what’s coming and what’s already here through a live broadcast on social media. 

In order for your business to sell, the customer needs to know what you’re selling. One of the fastest ways possible is video streaming. There are countless things you can do for your business with Facebook Live, but these 3 examples are to give you insight about how to take your brand to another level with digital solutions.