5 Misconceptions of Social Media Marketing

1.     The more followers the better.

Most online users are hung up on quantity over quality. At the end of the day, people will follow you because they are interested in what you are selling, your industry expertise and your company values.  If you invite 1000 followers and 100 followers are interested buyers compared to inviting 500 followers and 300 followers are interested buyers, then who is ahead of the game? The account with 500 followers is ahead because the percentage of followers who are more likely to buy is much higher than the account with 1000 followers.

2.     Social media is only needed for discovering a company.

On the contrary, social media is needed to keep up with new promotions and industry trends online.  The key to success with social media marketing is to consistently communicate with followers online in order to get them to buy from your business. This is done with videos and pictures promoting company culture, contests to drive up engagement and sales, etc.  

3.     Negative comments are terrible for business’s reputation.

Negative comments are not pleasant, but it can be a golden opportunity for your business as long as there is a prompt response. This allows a business to address concerns/questions of customers. When you use social media to follow up, then it shows legitimacy and consistency. Also, this allows your loyal followers to back up your brand and vouch for your company’s services and reputation in front of other online users.

4.     Social media is a 9 to 5 job.

Not true. As a matter of fact, most communication on social media is taking place during evenings, weekends and holidays. The point is to handle social media marketing successfully, a business has to be prepared to post and respond beyond the work hours to maintain their business reputation. From a digital marketer’s standpoint, you should always respond within 24 hours.  

5.     Social Media doesn’t deliver? Traditional marketing generates revenue.

Traditional marketing is profitable, however, social media and other digital resources are becoming more profitable because it’s cost-effective. In 2016, over 60% of online users, worldwide, base their purchasing decisions with a company based on a company’s promotions on social media. Sales and promotions online drive up company revenues.