Every company examines how they reach their prospects, acquiring new customers and retaining their customers. In the digital marketing industry, customers demand digital marketers to writing compelling content that will convert followers into customers. In 2016, compelling content makes the big difference between generating profit and suffering from financial losses. This week, Sociamerica will provide the top 3 tips to help your business generate new revenue by writing compelling content.
1. Create Urgency
This is a golden rule in sales. The truth is if you give customers a way to talk themselves out of buying from you, then they won’t buy from you. It’s important to avoid passive language and instead, use language that gives your customers a deadline to respond.
For instance, use language like “This sale ends tomorrow” or “There are only a few spots left.” When your followers online see that they have limited time to avoid losing a bargain, then you chances of closing the deal are much higher. To the average individual, it may sound unsettling, but to write content that makes customers take a trip to your store makes it all worthwhile in the end.
2. Be Personal
It’s important to remember that buyers are people too. What does that mean? It means you should be personal because buyers want to buy from real people, not systems. When you’re posting online, followers expect to see what other people are saying about you and what you do for the customer.
What you can write about is how your business helped your customer get from point A to point B. Ask your loyal customers to be photographed while you are helping them and have them explain how it was because of your service, that they were able to avoid delays or other problems. If followers see visual content online, including a client testimony posted with your picture, then you are applying a human touch to your business.
3. Be informative
Ever hear of the phrase, “perception is reality.” This is absolutely true. If followers and prospects believe that you are knowledgeable, then they are likely to shop with you.
It’s beneficial to share statistics, post about how the industry has changed over time and to monitor what followers have to say about your information. In addition, it’s imperative to avoid talking about what you don’t know. If you don’t know an answer, it’s okay to share online with your followers that you don’t know the answer, but you will find the answer and get back to them immediately. This allows you to build trust with followers and over time, you will be regarded as a knowledgeable figure in your industry.
Digital Marketers must always write quality content that they would want to read. The key is to think like the customer. You have to engage followers in order to better understand what they want to hear and what they need to hear. With digital marketing, you have an advantage to present your business the way you want to be viewed by customers. Stay in front of your customers because your competitor is doing the same thing.