Before, during and after you launch your company website, it’s critical to maintain and to build up your Search Engine Optimization (SEO) strategy. SEO is the process of improving the volume or quality of traffic to your website from search engines, like Google, Bing and Yahoo. At the end of the day, the goal is to stay in front of clients and prospects. The way to do it is to stay on top of search lists. This week, Sociamerica will cover strategies that are often overlooked which are key to profitability and visibility for your business.
Prospects always check your reviews as a part of their test. Prospects will a basis to determine if you are worthy of their business. When a prospect first learns about your company, it’s critical for prospects to know how clients think about your business as much as understanding what your company provides for clients.
A. Ask clients write you a positive review that reflects your capabilities, your attitude and how your business helped them arrive from point A to point B.
B. Pay attention to the reviews that you already have. Feedback is irrelevant if you are not paying attention to concerns. In fact, you’ll gain more positive online reviews if you can prove that you have resolved issues via feedback.
C. Create an online community group. This allows clients to ask questions and provide feedback in real time. However, the key is to respond with honest answers in a timely fashion. Don’t wait a week, when you can respond within 24 hours. As long as you maintain consistency, more online users may write about how your time management, communication and customer service are consistent.
Optimize Your Website:
Many businesses and organizations understand that visibility rests with their rank on search lists in 2016. The problem is how to raise their rank on search lists. Listed below are 3 of the many tips that are available to optimize your website.
A. Make sure your business has contact information and preferably a phone number listed on your website. Without basic contacts listed, companies and organizations will immediately move on. It’s all about credibility in the end.
B. It’s important to include regional keywords wherever possible and to write content that is specific to your local business community.
C. Reach out to organizations and businesses to establish strategic partnerships. If you offer something that your partner lacks and your partner offers something that you lack, then you have cross-promotion. When cross-promotion is done consistently, this increases your visibility and rank on search lists.
Quality Visual Content:
When people are searching for local businesses, they want to see videos and pictures. Most local accounts including Google+ Local allow you to upload a minimum of 10 pictures. Your goal should be to upload as much visual content as possible.
A. Take photos of your company’s office building, both inside and out, and even take pictures of your products. Clients and prospects want to know that you actually exist in the neighborhood and that they can come by your office.
B. Upload a picture of logo on your website, social media accounts, etc. This is a no-brainer. When people see your logo on Google images, it should have a clear and concise message about your image and reputation.
C. Record and upload videos of your staff at work. Clients and prospects love when you are presenting collaboration and teamwork. It assures clients and prospects that your team communicates effectively to get the job done.
In short, these top 3 strategies are ways to improve your company’s visibility and profitability. There are many other strategies that you can use to reach your target audience, but these 3 strategies can help your business get off the ground with little money to spend. Always be mindful that your business is a fishbowl in 2016. Clients and prospects pay attention to what you offer and what you lack on the internet.