1. S.M.A.R.T. Goals
S.M.A.R.T. stands for Specific, Measurable, Achievable, Realistic, and Time-bound. You need to narrow down your target audience; establish criteria to monitor and measure the data that you collect, identify what is most important to you, be aware of your limitations and how much you can do to accomplish your goals and finally, set deadlines on your own assignment.
2. Do what works best for your business
You know what is best for your business better than anyone else. This is key in digital marketing. In short, you must establish how you want to be portrayed online through visuals, literature and video. Remember, 74% of consumers base their purchasing decisions on what they see on your social media accounts (Forbes 2015).
3. Focus on Long-term value
It is very easy to lose sight of the big picture. Once you establish a mission statement and your goals, it is important to stick with it unless you have an alternative solution that is feasible. It is more important that you attract 1,000 followers that have a strong interest in what you do compared to having 10,000 followers who lack interest in what you do.
4. Track every step of your lead generation process
In order to generate leads, you must monitor your accounts, consistently. At Sociamerica, we provide our clients with an analytics report that details the volume of users that follow and engage with our clients’ accounts. In addition, Sociamerica can collect data that details the demographics of users that follow our clients and more. In short, always maintain an analytics system to determine if you need to alter your strategy to reach the maximum volume of online users that are potential paying customers.
5. Don’t be discouraged
You will not receive the most desired results overnight. Period. Social media marketing is a process and it takes time to generate leads and make sales. The important thing to remember is that after you gather data on your followers, you can analyze the frequency of online engagement with your brand from followers and use these results to see what you can do to reach more users online. In time, your brand will reach your target audience and soon enough, your target audience numbers will grow, exponentially.