10 tips to grow your business following on Facebook

Ever wonder how businesses attract followers and maximize engagement? Did you know that Facebook estimates more than 30 million active small-business pages, worldwide? How will yours get noticed? How do you turn one fan into 1,000? These questions are important and Sociamerica will provide you with 10 important tips to multiply your business following on Facebook. Want revenue? Go social!

1. Make your Facebook page home.

Once you have set up a comprehensive business page, promote your new hub of business across your other social media profiles (LinkedIn, Twitter etc.). It’s key to identify on every platform that you are active on Facebook and will update followers and customers, consistently.

2. Analyze your advertising efforts.

Through the admin panel of your page, or the Adverts Create Tool, you can orchestrate simultaneous marketing campaigns on your budget. The benefit of Facebook advertising initiatives is that it tracks your customers' responses in real figures, particularly with demographics, locations, and interests.

3. Use Facebook Graph search.

This is your secret weapon. Imagine one of your fans at the center of a spider web. Graph Search enables you to learn more about them through the other pages they have liked. This information leads you to pools of like-minded individuals to target.

4. Add a Facebook "Like" button -- wherever possible.

You don’t need to be a coding wiz to embed a button on your website. Chances are, the person visiting your website is one of the 864 million who are already logged into Facebook that day, and may be inclined to click a like button, earning you a fuss-free fan.

5. Unite your channels.

Keep all of your social-media accounts on the same digital page by enabling integration, allowing you to post an image on Instagram that will automatically publish through your Twitter account. Save effort and promote your Facebook page concurrently.

6. Give the VIP treatment.

Pave the way for "Likes" with real incentives. Offer discounts and deals to attract followers. The one thing to take away from this is be careful about who you are trying to reach. Everyone wants something for free, but the key to success is gaining the customer that will stick around beyond the discount opportunity.

7. Partnerships.

Find businesses with complimentary offerings to yours -- for example, a dog walker could form an alliance with a grooming service. Find businesses with the same amount of likes and approach them with an offer to cross promote your businesses, whether it be a joint offer, a competition or a mention. It’s the easiest way to double your following.

8. Talk the talk.

Facebook enables you to connect with your customers above and beyond an Instagram shot or a 140-character tweet. Pages are designed for businesses to engage in detailed discussions with their target audience, which generates word-of-mouth advertising. It all starts with content and then maintaining consistent communication with followers who have questions about what you are selling and how you can help them grow, personally and professionally.  

9. Be THE source.

Publishing factual and engaging articles via your Facebook Page will position your brand as a source of information, securing a following. You may not be the best expert, but a part of growing your following, is the initiative of appearing to be the “go-to” professional in your community.

10. Diversity.

When it comes to success with social media marketing, it is critical to diversify your posts online. The rule of thirds is your guide. Meaning, 1/3 of your posts should be about your company and what you are offering your clients. Another 1/3 of your posts should be about information and updates from leaders within your industry. The final 1/3 should be about the “human side” of your business. More specifically, companies are encouraged to share photos of the staff working together or the company’s participation on local community projects.

In closing, these 10 tips are not the only ways to grow your business following, but these are ideas to help steer you in the right direction. Customers expect you to be knowledgeable about your services and products, honest with them about prices and guarantees and to be generous with the community. If you want to exceed your company’s expectations and to maximize your profit line, go social and remain consistent with your communication.