7 Steps to Creating a Profitable Social Media Strategy!

1: Social Media Audit

Take a quick look at your social media presence. Consider the following: Which networks are you currently active on, are your networks optimized (images, URL, etc.), which networks bring you the most value, etc. 

2: Establish Buyer’s Persona

Ask yourself who is not only most likely to buy, but who is likely to serve as your brand ambassador as your presence on social media grows. Answer the following questions to help you come up with a highly focused buyer persona: age, location, job title, income, most used social network, etc.

3: Social Media Mission Statement

Your mission statement will drive your future decisions with your company. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand voice. Keep in mind your ideal customer when trying to create this statement. People want to hear from you the expert. Demonstrate that you are the go-to professional in your local area.

4: Identify Key Performance Indicators!

How will you determine if your social media marketing efforts are successful? A few of the many indicators to consider are the following: conversion rate, time spent on website, reach, brand mentions, total shares, etc.

5: Content Creation & Engagement!

You know who your ideal customer is and you used that information to create your social media mission statement. First comes the mission statement, then it’s time to generate content that will hold the buyer’s attention. Be sure to create an editorial calendar to monitor your metrics throughout the social media marketing process. Here are a few examples of content you could create: Images, Videos, blog posts, company news, infographics, ebooks, etc.

6: Social Media Management!

One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. As mentioned in step 5, without an editorial calendar, you will not have the ability to track your company progress. Make sure your scheduled posts in your social media management tool align with your content calendar.

7: Analysis & Optimization!

Each previous step should be re-evaluated after you have had time to analyze the results of your marketing efforts. Let the data drive you. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down. The name of the game is trial and error. When something fails, then tweak your schedule or the piece of content to determine where your audience lost their engagement with your brand. This may be time consuming, but in the end, you’ll have results to improve how you reach your audience and generate leads and sales from it all.

Utilizing Social Media for Student Recruitment and Retention!

Navigate your Campus Social Media Arena

Facebook, Twitter, Instagram, Snapchat and the list goes on. Identify the platforms where your audience spends most of its time on to chat, exchange information or share. While there are general industry-wide trends, take the time to identify where you have a high or low volume of followers and engagement. Remember, you don’t have to tackle 10 platforms. The key is to identify and engage your audience without spreading yourself too thin with resources.

Form a Social Media Task Force

You want your social media channels to appeal to all audiences, yet at the same time you want prospective students to get the information they need when they need it. The key is identifying student leaders who are skilled with social media marketing, but also, have an understanding of how students and parent communicate regarding college life. A helpful tip is to create a buyer’s persona: profile your typical student who is likely to attend the college based on student programming, campus activities, etc.  

Form a University Social Media Strategy:

What are we already doing?

Take an audit of your presence on social media, how it is working and what holes/gaps exist. You do not want to duplicate efforts. Is your current social landscape aligned to your enrollment mission? How efficiently are they operating in this capacity?

What are we already doing?

Take an audit of your presence on social media, how it is working and what holes/gaps exist. You do not want to duplicate efforts. Is your current social landscape aligned to your enrollment mission? How efficiently are they operating in this capacity?

What are our competitors doing?

Are they active on multiple social media sites, or just one or two? What types of content generate the most engagement? How do they differentiate content for diverse audiences? Do not limit yourself to just your own competition — in fact, look at colleges, companies, and individuals. Look to everyone, especially industry models who excel in their digital communications usage.

What are the most innovative colleges doing?

Look to the institutions that inspire. What is it they are doing that your target audience responds positively to? Why do they respond that way, and how can it be applied to fit your social media strategy?

Match Existing Recruitment Goals with Social Media!

Recruiting through social media is not a one-way street. Social Media is a forum for facilitating conversations. Think of it as a powerful listening device and sharing platform, not a place for lecture, or one-sided communication. Social media enhances your institution’s research and development.

It gives you a platform to tell the stories and the core messages of your institution which is critical to recruitment and yes, this pertains to recruiting parents who are looking to attend college to prepare for a new career or to sharpen their skills set to improve their work performance on the job.

 

 

3 Ways for the Healthcare Industry to utilize Social Media!

Educate your Audience:

Social media is a great way to spread the word about public health and making an impact on humanity. Think about unique campaigns that you can execute to raise awareness of an issue, such as the ALS Ice Bucket Challenge in 2014. It's important to limit self-promotional posts and instead focus on ways that you can help your audience learn something new. The point is educating the audience is selling your audience on what you know that very few do know.

Social Media Advertising:

Not many healthcare organizations are buying up ads. This is a good thing because there’s less competition for your company to compete online. Use social media advertising to raise brand awareness for your organization, or to drive leads towards premium content downloads so that you can nurture them into becoming patients of your own. Your social media ads need to be relevant, well-written and accompanied by images that hold the attention of your audience. Your content should present your persona when working with patients.

Crisis Communication:

In times of crisis, the use of social media has increased to provide minute-by-minute information to patients, consumers and the public. Through social media, hospitals and other healthcare organizations are able to deliver real-time updates on hospital capacity, operation status and emergency room access. Having an active social media presence allows healthcare professionals to pass along information shared by organizations such as the Red Cross, and the Centers for Disease Control or communicate with news outlets. For healthcare companies, become the leading voice in a crisis. Over time, online traffic will turn to your profile for the latest updates and your social currency will only build from there.

Social Media Checklist for your Law Practice!

Establish your Audience:

The critical part of your strategy is knowing your audience. We’re not talking about the clients that you already serve. This is about the kind of audience who may be a prospect. This is key when it comes to social media advertising. Gather specific details such as age, gender, profession, marital status, interest(s), etc. The name of the game is to narrow the search from “People who need a lawyer” to “People in the NYC Metro Area who have been involved in a traffic accident or may be looking for a personal injury lawyer.” The more details, the more you can target the right audience and start nurturing relationships.

Platform Selection:

It’s important to not spread yourself too thin. You don’t need to take on 10 platforms when you can tackle 2. The key is to follow the first rule of establishing your audience and asking yourselves where they are likely to engage your brand. For attorneys, the best places are Facebook and LinkedIn. This is because lawyers can establish themselves on LinkedIn as Thought Leaders for a particular concentration in law such as Family Law or Criminal Defense. More specifically, lawyers can blog about key issues facing their practice that they can address without compromising Attorney-Client Privilege. As for Facebook, it’s the largest social network with engagement and the membership size. Facebook is a great way to diversify your content and focus on branding yourself as not only the expert, but a professional who gives back to the community as well.

Set S.M.A.R.T Goals:

For any practice, it’s important to set S.M.A.R.T. Goals to have clear and specific goals in mind as you’re planning your firm’s strategy. For example, are you trying to generate more hits to your website, or increase your following on a specific platform? Do you want more subscriptions to your newsletter or are you trying to generate more inbound telephone consultations? By setting these goals to measure your activity each month, you’ll be able to track what works and what hasn’t worked with generating traffic and brand recognition to your practice.

Create a Social Media Policy:

If more than one person will be interacting with your audience, it’s important to make sure everyone involved knows what’s expected of them. Be clear with who handles what to avoid sending mixed messages to your base. Once you’re inconsistent, your engagement rate with your audience will decline and it takes significant work to get it back. Responses should appear unified and consistent. The personality presented should be that of your law firm, not the individuals posting for your brand.

Measure & Review Results:

Your practice should be watching several factors such as:

  • Size and growth of your audience on social platforms

  • Types of content create the most engagement

  • Visitors referred to your website through social media

  • Leads generated through social media

Following the checklist above as you plan and revise your law firm social media strategy will help your practice achieve the best ROI possible. Sticking to the checklist will ensure that you remain focused on your business goals and whether or not you are reaching them in a timely fashion. Your team will know if your practice is moving in the right direction or if your practice needs to reconsider your social media strategy and make necessary adjustments.

3 Ways to Improve Client Retention on Facebook!

In 2017, social media is THE platform that makes the difference between client acquisition and client retention. Meaning, social media can help you gain clients, but the only way clients will remain with you is if your company remains consistent with the clients you already serve, so prospects will catch on to your brand’s reputation. In this blog, your company will learn 3 ways to improve your client retention rate by leveraging social media effectively. 

Make sure your prospects can find you on Social Media!

K.I.S.S. Keep it Simple Silly! It’s important for companies to list their social media platforms on their websites and have the capability of redirecting website visitors to your profile. In addition, it’s essential to have your call-to-action button on platforms, like Facebook, to be able to redirect users back to your website.

Remember, you don’t have to spread yourself too thin on social media platforms. It’s better to dominate on two platforms, then it is to inconsistently post on 5 platforms. 

Recruit Current Clients to Spread the Word about You!

Your clients are your best assets. They know your product and service better than any prospect. Make a list of long-time clients that can vouch for what you know, what you can do and what you’ve helped them avoid over the years. So, ask your loyal clients to endorse your company on LinkedIn, write a testimony about what you company offers that nobody in your local market can do and take it across to other platforms, like Facebook.

In case you didn’t know, prospects are always looking to see what’s trending online. If you can rally a few testimonies that can vouch for your consistency as a business, then you are more likely to encourage other clients to remain with you. 

Respond to Questions and Inquiries Immediately!

The golden rule is to respond within 24 hours. Clients and prospects do monitor your online activity and that includes how quickly you respond to their questions and comments. In fact, the faster you respond, the more likely your company’s website will increase its rank in search engines like Google.

If you allow comments and questions go unaddressed, not only have you lost a prospect who reached out to you, but you may have cost your own credibility with current clients. If you don’t the answer to a question, address the question by saying, “Thank you for your answer. Let me check and our team will get back to you with the correct answer.” Remember, without consistency, your client retention rate will take a deep dive into the ground.

Summary:

These 3 ways to improve your client retention rate on Facebook are few of the many ways to maximize your company’s experience on social media. The common theme of social media like in business is consistency. All you have to do is follow up and follow through.

5 Tips to Developing Social Media Guidelines for your Team!

Social media isn’t a trend. Social Media is a way of life. Every company is using it to communicate and network with one another, promote their company and brand, and take advantage of all the tools readily available to them.

As a team leader, it’s important to manage how your team uses social media because it can have a direct impact on how the private and public sectors perceive your company and brand. With that said, here are 5 tips that you should take to make sure your social media guidelines benefit you and your team.

Take Responsibility for what you Publish!

Any time your employee posts anything online regardless if they post on your company profile or on their personal profile, your company is bound by the consequences, good or bad.  Every employee who represents your company and brand online must exercise common sense and take responsibility for all the content they post on behalf of your company.

Therefore, when you draft your social media policy, make it clear which employee is responsible for creating and publishing content, scheduling content and monitoring the overall performance of the published content. Remember, be clear who’s responsible for social media!

Build Your Brand!

Not only do clients want to know what you are selling, they also want to know who you are and what you bring to the table. When drafting your social media policy, you must express in writing that your employee maintains a consistent profile for your company. For example, if your company is known for real estate, then don’t publish any content pertaining to apparel. Remember, there must always be a clear, consistent message for your client and fan base.

Adhere to Copyright Laws & Guidelines!

Always have consent from the content owner. When your employee is publishing content on social media, it’s important for them to make the most of it and share insightful information with your potential customers and current clients to keep them engaged with your profile. In doing so, your employee must abide by Copyright Laws. Make it clear to your employee that failure to do so can result in termination.

Remember, our teachers in school always said that plagiarism is unacceptable. Take those lessons you’ve learned in your youth and apply it to the workplace.


Adopt a Confidentiality Clause!

Transparency is an important part of building trust with your prospective customers and current clients, but your team can’t divulge confidential information that can harm others. Be sure that your employees know that they are serious consequences if they don’t follow this part in your social media policy.

Failure to protect the confidentiality of clients and strategic partners cannot only damage your brand, but also, result in a lawsuit. Transparency matters, but confidentiality is critical.

Outline Your Ultimate Goal!

Every social media policy should have an ultimate goal in mind that takes the user and the reader into account. Instead of focusing on what your employees can’t do, let them know the things they can do. It’s important to get your message across social media and to make your employees not feel like they’re being restricted.

As a result, they’ll be more willing to adhere to the guidelines stipulated in your social media policy and your employees can gain valuable information for future projects and endeavors.

Summary:

Overall, your company must adopt provisions that are about protecting the brand and everyone associated with your brand. There are countless things you can do, but these 5 tips will get you started on a path of profit, network building and more!

3 Ways to Leverage Facebook Live for your Business!

In 2017, video has become the biggest revenue generator in digital media. Today, people don’t read as much as they watch 60-second videos to understand the messages of companies, organizations and individuals. Facebook Live is a live stream video service that allows users to have engaging conversations with their followers, reach new audiences in new ways and to share their story of they are, where they’ve been and where they’re going next.

Because of Facebook Live, businesses have a new method of promoting, selling and sharing. The key is to have a clear call-to-action that you can explain in a matter of seconds to users. This blog will provide our readers 3 ways to leverage Facebook Live to promote their brand.

Event Promotions:

Facebook Live is instrumental to announcing upcoming events for your business. The important thing to know is that you have to create a schedule that will give you enough time to promote before the event date. For example, if you have an event coming up on May 1, 2017, you may want to record and release a 60-second video announcing the event date on February 1, 2017. A 90-day notice is a great length of time to announce and campaign for your upcoming event. It gives users enough time to catch on to what you’re promoting for the upcoming season.

Don’t forget! When announcing events on Facebook Live, be sure to have an easy-to-remember URL that you can share with followers. Post the link in the video comments, in case viewers don’t have a chance to write it down. In addition, it allows your business to track that is following your posts on social media.

FAQs:

Answering FAQs is a major component to customer service for your business. In the interest of time, you may want to post a video that addresses repeat questions. For example, start a Facebook Live Video session to answer questions to a common problem for your business, whether it’s about a particular product or service.

After you’re done, you can archive the video that you can share with customers and prospective customers. This not only gives you the ability to demonstrate your knowledge about your industry, but also, it helps your business gain legitimacy with customers.

New Offerings:

Ever see a movie trailer or teaser at the movies? If the answer is yes, then you’ll understand this option. Facebook Live is a method to give your fans a sneak peak about new product and service offerings. As stated above, give yourself a minimum of 90 days to roll out this campaign. At the end of the day, digital marketing is about campaigning to gain and hold the user’s attention.

Make an announcement about a particular product and service offering, then give more detail in a separate video as you get closer to the launch date. Then, you can leverage Facebook Live to announce a sale for the first 100 customers to purchase your product or service when you’re only weeks away from the launch date for your new product or service offering. The point is you are using Facebook Live to not only discuss a new product or service, but also, it’s to give prospective customers a sneak peak of the bargains they wouldn’t want to miss.

Summary:

Facebook Live is video streaming service that enhances the user experience. In 2017, users don’t have to read because in just a matter of seconds, users can learn what’s coming and what’s already here through a live broadcast on social media. 

In order for your business to sell, the customer needs to know what you’re selling. One of the fastest ways possible is video streaming. There are countless things you can do for your business with Facebook Live, but these 3 examples are to give you insight about how to take your brand to another level with digital solutions.

How you can leverage social media to gain votes in 2017!

Over the past decade, the world has witnessed a substantial increase of social media activity with political campaigns. Social Media is a tool for voters to express their opinions about candidates, parties, legislation, media, money in politics and platforms. Candidates, please take notes. This blog is a starting point to learn what you can do differently to effectively reach voters through social media in 2017.

How can it be used?

Social media marketing is a process with the potential to reach millions of people, and in politics, that's half the battle. Social media platforms have the capability to influence people to support a candidate, but also, it ca drive voters away from a candidate based on the candidate's image, message, and presentation on social media.

Like the 1960 US Presidential debate, then Vice President Richard Nixon was well prepared for the debate against Senator John F. Kennedy, but Nixon's appearance on television was not complementary. Nixon appeared to not feel well with his health issues at the time, while Kennedy looked polished and clean cut. From 1960 to 2016, presentation has always been relevant, but the tools available for a candidate's presentation have changed.

The concept of a candidate's presentation applies to social media and how voters perceive the candidates online can make or break the candidate. A candidate has to be aware of how the present themselves on social media as much as they present themselves at town hall meetings, fundraisers and public speaking engagements.

In short, candidates can leverage social media to share their interactions with voters on the trail. Candidates can post pictures of them talking and engaging with local voters. Candidates can post a question to voters on social media, request feedback and gather direct answers from voters to improve their campaign message and strategy. In addition, candidates can share pictures of supporters with a candidate and have the supporter share how their candidate will improve the quality of life for their district with other voters. When undecided voters see where you're going, whom you've met and where you've been, they then see the level of support that you have that can ultimately influence them to vote for you.

Can it really help change people’s minds on politics?

You never know what might change a voter’s mind. An image, as we’ve seen time and time again, can change the world and outcome of events and campaigns. In general, social media tends to be very insular. Voters will go online to meet other likeminded people and express their views, which are often, but not always too entrenched to be swayed by a single Facebook post.

Online engagement is critical; it’s not always a sign of success. The amount of followers you have is not indicative of the amount of support your campaign has on the trail. For instance, twitter users often follow users they may not agree with just to keep up to date with what a candidate’s message.

In the last decade, voters have based their vote on a candidate’s temperament, image on social media and commentary on social media about the candidate. A voter may not agree with a candidate’s politics, but if a candidate has a professional and personable temperament, that may benefit their campaign on election night.

Summary:

In short, social media can give you a significant platform to share your views and ideas. Candidates have undecided voters to pursue who simply don’t know what to think and who to vote for. Be clear and consistent with your message. For candidates, the goal is to not tell voters how to vote, but to share your ideas, start a dialogue online and encourage voters to talk to their neighbors about your campaign platform.

Become a Powerful Presence Online!

 

 

3 Social Media Marketing tips that you can’t afford to ignore!

Social Media Marketing is a process of attracting followers to your brand via social media. The purpose is to convert followers into paying customers. In 2016, companies are investing in social media strategies because earning a customer’s attention is not the only way of doing business anymore. Now, it’s up to companies to hold a customer’s attention online, long-term. To earn repeat business, companies must present their brands online with consistency. This week, Sociamerica will share 3 tips that make the difference between generating revenue and losing sales.

1.     Don’t post anything that isn’t consistent with your brand

The number 1 cause of losing followers online is posting content that’s irrelevant to your brand. When online users visit your online profile, they have expectations of your company values. For instance, if you’re running a company that manufactures green energy technologies, it’s important to post about the latest updates from the EPA, contributions made to charities that support environmental protection, etc. In this case, it’s important to avoid posting content that endorses people or organizations that may not be environmentally friendly. The point is that you must always be aware of what you are delivering. Once a post is released, all bets are off. 

Always consider how you want to be perceived. If something appears to be questionable, then it’s probably not worth posting. You may not be the top company in your industry, but you can market your brand as the go-to expert in your target location. It starts with content development and being consistent with your message as a brand.

2.     Communicate with followers, including critics!

Yes, every company and organization will have a few critics. Critics are not naysayers. Naysayers will deny facts. Critics will present a different opinion based on facts that may help your company reconsider how you market your brand. Remember, critics may be your best educators.

If a critic contacts you through social media, acknowledge that you appreciate their opinion and open yourself up to asking and receiving questions. It shows that you are taking time to consider what other people have to say and to present your point of view. This doesn’t have to lead to an online argument, but it’s important to market your brand as a brand that cares about what other people think and feel. Your reputation will grow along the way as long as you remain open to different viewpoints.

3.    Follow up with followers immediately!

If you receive messages or comments online, address those followers immediately. The rule of thumb is to respond within 24 hours. This action demonstrates your ability to review and respond, professionally. This individual may have a question or concern, but it's your responsibility to not only respond, but to standout from your competition. Often, companies will overlook a message or comment that may come back to haunt them. This can be avoided.

When following up with online users, be honest. If you don't have the right answer, then notify the individual that you will get back to them with the right answer as soon as possible. But, make sure that you take the time to finding the right answer. The follower may not get the answer they're looking for, but you've proven that your business takes initiative to help prospective customers. Your reputation will grow because of it. Online users want relationships with honest people who follow through.

Summary:

These 3 tips are not the only important tips to know and follow, but it’s a terrific starting point for your brand. You can’t control everything in the world, but you can control how you present your brand to the Social Media Universe. When you follow these tips, you’re not just gaining followers, but you’re demonstrating that your brand is professional, honest and respectful to all prospective customers. This is how brands become profitable through social media marketing!

Become a Powerful Presence Online!

How does the Rule of Thirds impact your reputation & bottom line?

Throughout the last decade, digital media has changed the way businesses market their brand to buyers. Traditionally, marketers are practiced the 80/20 rule: 80% is focused on educating customers about industry trends, facts and opinions about products and services and the remaining 20% is sales promotion (i.e. discounts, rebates, etc.). This blog will define the Rule of Thirds and how the Rule of Thirds impacts your brand online.

The Rule of Thirds is a guide for digital marketers to diversify the quality of content that they release for customers and followers online. The Rule of Thirds is broken down into three different types: Promotional, Personal and Sharing.  

1.     Promotional: 1/3 of your content should consist of promoting sales and discounts for customers to buy your products or services. The purpose is to drive followers to your website and to convert those followers into paying customers. For example, your business can run contests on social media to encourage followers to invite their associates, friends and neighbors within your target market. A new follower has the potential to be your next sale if you provide a call to action. In this case, followers are competing for discounts online that drive up online engagement on your company profile!

2.     Personal: 1/3 of your content should concentrate on your company’s personality. Meaning, you need to show customers that you’re a human being and that you care about the community as much as you care about your bottom line. For example, if your company is a co-sponsor of a local charity fundraiser, then take pictures of your team with the charity and post online. You’re not only promoting your company’s reputation as charitable, but also, the charity is getting free publicity too! The ultimate goal is to draw followers in to see that you are more than just a brand.

3.     Sharing: 1/3 of your content should focus on industry trends. This means your company should identify industry leaders and other reputable resources to post content that educate people about how your industry impacts their business and the economy. For instance, if you’re a Real Estate Attorney and your local community has passed a strict code enforcement ordinance, that’s something you would want your clients and potential clients to know about immediately. The ultimate goal is to prove that you’re the go-to expert in your target market.

Impact:

The Rule of Thirds helps you prove that your company is the go-to in your target market. You may not be the top company in the world, but you can be the top competitor in your local target market. If you diversify what you post, instead of saying “Please like my Facebook page” all the time, then you can generate leads by showing different sides of your business. Be funny, informative and open-minded, but most importantly, be consistent about what your brand stands for. As a result, you’ll attract enough sales to build up your bottom line.

Summary:

In short, the Rule of Thirds is a guide for you to stay ahead of your competitors and in front of your followers, consistently. When you demonstrate that you care about your team and your community, you have proven to your target market that their money spent will be worthwhile. Buyers are always looking not just for sellers, but also, for long-term partners that they can believe in and trust. Be the brand that you would want others to believe in. Get started with the Rule of Thirds!

Top 3 tips to avoid Facebook Jail!

Every Facebook account user has received unwanted promotions from time to time. Let’s face it. It’s annoying. Quite often, Facebook marketers fail to learn the terms of Facebook and post unwanted content to businesses or request users to follow when they don’t know them. These actions will land you in Facebook Jail.

Facebook Jail is a timeout. If you have ever been restricted from sending friend requests or from posting videos that infringe on copyright laws, then you will be restricted from certain actions on Facebook for a period of time. In this blog, you will learn the top 3 tips to avoid landing in Facebook Jail while trying to market your business on Facebook.

1.     Don’t promote your business on another business page without permission

Every day, a business page will receive content from a company that they don’t know. If you’re one of these marketers, stop now. Imagine if you received content, that you don’t want, you would be annoyed and think you are being targeted online by a complete stranger.  

An account holder can block you or report you for sending unwanted content. If someone submits a report, your account is flagged and can be blocked from posting content. Remember, you’re not helping your business if you’re restricting from posting content for your target audience to view.

2.     Don’t message promotions to Facebook users without permission

In conjunction with the first tip, don’t message promotions to Facebook users, especially if you don’t know them. It would be constructive to ask for permission first. If they say no, then you have your answer without compromising your account status on Facebook.

Another thing to consider is not messaging an unwanted promotion to multiple account users at once. Like email, you have a responsibility as a marketer to respect the privacy of other account users. If you message other users, then other users will be identified to a whole crowd that they don’t know. Remember, Facebook may be public, but it’s your responsibility as a marketer to respect the wishes of other account users on social media.

3.     Don’t post too frequently to promote parties and events.

Ever hear of the phrase, “Less is more”. This applies to Facebook. When a marketer has to promote an event on Facebook, the key to promoting something without violating terms and conditions is timing. For instance, if you’re hosting a party, don’t post more than once within a 5-minute period and only post images and videos that you own.

Facebook monitors how frequently you post and what you are posting. If you don’t consider your frequency, your account may be flagged. This is something you want to avoid. This is an easy way to land you in Facebook Jail.

Summary:

In short, these 3 tips are few of the many tips that you should use to avoid Facebook Jail. A professional marketer has a responsibility to learn and understand the terms and conditions of every social media channel.

As mentioned earlier, less is more. Don’t become consumed with posting every second. Speak when you have something to say, but always place yourself in the position of your viewer. If you wouldn’t want to see it, then don’t post or message your viewer. Remember, it’s all about following the rules, being considerate of your fellow users and having fun with your Facebook experience.

7 legal requirements that every marketer must know!

Do you utilize email marketing for your business? If so, it is your responsibility to understand the CAN-SPAM Act of 2003. This law establishes requirements for commercial messages through email marketing, thus giving recipients the right to stop senders from emailing them.

Sociamerica, like many businesses, utilizes email marketing to reach clients and prospective clients. Most businesses do not understand the breakdown of the CAN-SPAM act. Thereby, these businesses are not protecting their senders and recipients. In this blog, you’ll learn about what you must do to avoid the legal, financial and ethical consequences of misusing email-marketing systems.

1.     Don’t use false or misleading header information

Your domain name and email address must accurately identify the sender

2.     Don’t use deceptive subject lines

Subject line must accurately reflect the content of the email message

3.     Identify the message as an ad

If you intend to advertise your products/services in an email, you must be clear that your message is an ad.

4.     Tell recipients where you are located

Businesses and organizations using email must disclose their physical location or mailing location (i.e. PO Box) for the purpose of advertising their products/services to a client via email.

5.     Tell recipients how to opt out of receiving more emails

Provide an explanation for how recipients can opt out of future emails. Be sure your spam filter doesn’t block opt out requests.

6.     Honor opt-out requests immediately

By law, the sender has 10 days to honor a recipient’s opt out request. The sender cannot charge an unsubscribe fee, require the recipient to relay any personal information to the sender beyond an email address and the sender is prohibited from selling or transferring the recipient’s email address to another marketer, even in the form of a mailing list.

7.     Monitor what your employees are doing on your behalf!

Any sender, whether or not it is you sending emails, is required to know the requirements of CAN-SPAM. If an employee fails to comply, it becomes the responsibility of the company that they work for to be held accountable for violating CAN-SPAM.

Given the rise of digital media, particularly our dependence on email marketing, every marketer has a legal responsibility to comply with CAN-SPAM. You, the recipient, would not want to receive unwarranted messages and not have the ability to opt out. So, comply with CAN-SPAM and educate others about CAN-SPAM. Be sure to familiarize yourself with this law to prevent legal, financial and ethical consequences throughout the email marketing process.

 

 

 

5 Misconceptions of Social Media Marketing

1.     The more followers the better.

Most online users are hung up on quantity over quality. At the end of the day, people will follow you because they are interested in what you are selling, your industry expertise and your company values.  If you invite 1000 followers and 100 followers are interested buyers compared to inviting 500 followers and 300 followers are interested buyers, then who is ahead of the game? The account with 500 followers is ahead because the percentage of followers who are more likely to buy is much higher than the account with 1000 followers.

2.     Social media is only needed for discovering a company.

On the contrary, social media is needed to keep up with new promotions and industry trends online.  The key to success with social media marketing is to consistently communicate with followers online in order to get them to buy from your business. This is done with videos and pictures promoting company culture, contests to drive up engagement and sales, etc.  

3.     Negative comments are terrible for business’s reputation.

Negative comments are not pleasant, but it can be a golden opportunity for your business as long as there is a prompt response. This allows a business to address concerns/questions of customers. When you use social media to follow up, then it shows legitimacy and consistency. Also, this allows your loyal followers to back up your brand and vouch for your company’s services and reputation in front of other online users.

4.     Social media is a 9 to 5 job.

Not true. As a matter of fact, most communication on social media is taking place during evenings, weekends and holidays. The point is to handle social media marketing successfully, a business has to be prepared to post and respond beyond the work hours to maintain their business reputation. From a digital marketer’s standpoint, you should always respond within 24 hours.  

5.     Social Media doesn’t deliver? Traditional marketing generates revenue.

Traditional marketing is profitable, however, social media and other digital resources are becoming more profitable because it’s cost-effective. In 2016, over 60% of online users, worldwide, base their purchasing decisions with a company based on a company’s promotions on social media. Sales and promotions online drive up company revenues.

3 ways Digital Marketers are using Social Media for Business Growth!

Businesses and organizations are utilizing digital marketers more than ever. Why? It is due to the rise of social media marketing and networking, worldwide. In the 21st century, businesses must be on social media in order to stay ahead of their competitors and in front of their customers. Digital marketers are collecting data and testing campaigns to reach the maximum volume of online users. This week, Sociamerica will share 3 ways that digital marketers can utilize social media to generate profit for their businesses and organizations.

1.     Traffic Generation

A major goal for companies is to drive traffic to their brand. How? Social media networks, like Facebook, allow digital marketers to setup ad campaigns that drive traffic toward a company website. It takes money, the right visual content, a schedule and more.

In addition, if a company website has a box for online users to enter their email and contact information, a digital marketer can setup the ad. When a user clicks on it, they are redirected to the website to enter their information.

2.     Cost reduction

Because of digital marketing and advertising, companies are reducing their printing budgets. Why? Because print media is expensive and is gradually becoming obsolete in the digital age. Digital media allows marketers to control expenses and to distribute news much faster without having to pay extra for newspaper and magazine distribution.

Also, social media advertising, such as Facebook and Twitter, allows marketers to collect data on the online users that are visiting their sites. A digital marketer can pause and start an ad whenever they choose. Compared to print media, a digital marketer is in a position to mitigate costs and can compare the analytics of each campaign to determine where they will get the most bang for their buck.

3.     Lead Generation

As discussed, social media marketing is a process to close the next deal. Social media marketing is about running campaigns and maintaining a company’s profile to drive traffic to the brand. In order to steer online users your way, a company must be consistent with posting and sharing tips, company image and a company’s contribution to the local community and industry. 

The important thing to remember is that businesses must commit to the process without being discouraged. You will not reach a million online users over night. However, in time, a professional digital marketer will increase exposure and traffic, develop loyal fans, improve search rankings, grow business partnerships, and improve sales via conversion.

Summary:

In short, these 3 ways to use social media for business growth are just three of countless ways to convert followers into customers. The main point to remember is you can control expenses with digital media resources and reach more followers online. The truth is 70% of online users base their purchases via social media. If you are not utilizing social media to close the next deal, your competitor will take away your business over time.

Top 7 Content Marketing Ideas for Lead Generation!

In the digital age, billions of people are looking for their next purchase. Often, most followers are attracted to a distinguished brand. The way to stand out is by not pretending to be like your competitor. The key is to be your own brand. Consumers want to know what you’re about and how they can take their business to the next level with your resources, knowledge and creativity. This week, Sociamerica will provide 7 content marketing ideas to generate new leads for your business. When in doubt, check these ideas out to help you be on your way.

1.     Define your brand persona

Do something that distinguishes you in the community. For instance, you own a pizza parlor in a community where there are 20 other pizza parlors within a 10 mi radius. Ask yourself why they would want to buy from you.

An idea is to create a mascot for your business that’s memorable and to record short videos of your mascot being silly. Your competitors may not think outside the box, but when you do, it helps you stand out and to get people talking about your brand.

2.     Invest in quality over quantity

Ever hear of the expression, “less is more”? This is true. It’s better to post quality content 2-3 times per day, than it is to post 10 times per day with no quality. Most business owners online believe that more is key to sell their products and services when it’s actually costing you more money.

Don’t forget to be consistent with how often you post online, but remember, think creatively and get to the point. To avoid financial losses, look at what your competitors are doing and if you see a lack of quality, focus on what they are not doing and take advantage of it.

3.     Predict market trends with your industry

Creativity is key to business development, but so is market knowledge. Every week, it’s essential to share your professional opinion about market trends and to cite sources in the process. Followers expect you to have a knowledge base about sales, prices, products and the services of your industry.

In addition, this may be your opportunity to ask your followers an open-ended question for followers to answer. This will increase engagement with your followers and attract more to your business page. Plus, an online engagement with followers will allow you to develop a more personal relationship with online users. This leads to lead generation.  

4.     Conduct a survey and publish a post with your findings

Businesses depend on surveys and polls to know what sells and what doesn’t sell. Sometimes, it takes money to conduct a survey, but it’s money well spent if you can pinpoint common trends, questions and answers.

After you collect data, write about your findings and provide feedback about why your prospects reacted in a certain way. This will add credibility to your business because followers see that you are taking an active interest to learn what people want to buy.  

5.     Create a beginner’s guide actionable tips and strategies

Many companies will offer demos about how you can get started. This is your opportunity to give your followers and prospects a taste of what you are selling. You’re selling an opportunity for business financial growth and client retention for other businesses.

If you start with a beginner’s guide, you’re telling your clients that you can go to point B from point A. But, first, your prospects need to learn how you can help them get started. This may lead to a consultation with a prospect to learn more about how their company will grow, long-term.

6.     Compile a list of inspirational quotes to inspire followers

In conjunction to the first point of this blog, followers want to see your brand persona. Online users love quotes that make them feel empowered. Instead of only focusing on the bottom line, share quotes that convey an important point about life, community and teamwork.

This will show that your business is built on values instead of cash. Remember, people are looking for the human moment from you. Be human and inspire others to do the same thing.

7.     Make a short video to talk about your business growth

Create a YouTube channel and discuss milestones. In 2016, video marketing is a benchmark for businesses. People want to see things real human moments about your business. In fact, videos are the driving force behind ad campaigns because with social media moving so quickly, people have less time to read content, when online users can watch a brief video and save time.

Talk about how your business went from point A to point B because of your staff. Celebrate what has worked for your business because followers and competitors will see business growth when you share your story.

Summary:

The world is run by the digital age today. There are countless pieces of content available to market and advertise your business. These 7 content marketing ideas are to help you along the way when you are stuck. When in doubt, you can use these ideas as ways to improve your brand persona. Readers and followers care about your knowledge base, their ROI and how you can take their business to the next level online.

7 ways to grow your Email Marketing List!

No company or organization can profit without an Email Marketing list. Period. There are countless ways to build up a quality Email Marketing list, but it’s important to consider two things: time and quality. With time, you will build up your list by the thousands. It will take months or even years before you have a large, quality network. With quality, it’s imperative to add prospects that are genuinely interested in buying from you. This week, Sociamerica will provide 7 ways to grow your Email Marketing list.

1.     Add Signup Form and Keep it Short!

Every website must have a sign-up form located in the contact us section. The point to remember is to make a signup form that every user can understand and complete in a minute. A signup form should allow users to add their name, email, method of contacting them, and what services/products interest them. After online users submit their form, you have what you need to return their message and to start talking about what they want to know, how to get it and how much it will cost.

2.     Event Sponsorship

Always seek out opportunities to partner with other companies to host events. For instance, you can organize other local businesses owners to join your business network summit in the community. Then, in partnership with other businesses, roll out an online campaign on social media to showcase what is coming up and who is involved. This is an opportunity to not only gain business cards from participants at the event, but also, the business cards of other businesses that agreed to co-sponsor your summit.

3.     Test Different Calls to Action

Not every call to action will work. This is why it’s important to test as many as possible. Here are some examples of what may work with your audience!

1.     Join our list to learn more about what we offer

2.     Join our list today to receive discounts

3.     Don’t miss out on latest news and industry trends

4.     Over 1,200 people receive our emails monthly. Sign up now!

4.     Advertise a Local Deal on Social Media

When you are creating an online ad on a social network, it’s important to narrow down your target audience and location. While your ad is active, you must monitor who is following, commenting and who is sharing. This is your opportunity to reach out to an interested party and offer discounts available so they don’t miss out on it. This is when you ask for emails to send information.

5.     Join Online Community Groups

From Facebook to LinkedIn, your business and your employees can join online community groups. The key to remember is joining groups that are interested in your brand. If you’re running a company that sells cars, join groups where online users are car enthusiasts. You can start up a conversation about your product line and offer a deal to group participants.

6.     Add Signup Link to your Social Profile

Allow social connections to easily find your email sign-up form by linking it to your online profiles. This can be done on Facebook, Twitter, LinkedIn, Pinterest and Google+. Like the signup form, have your social profiles synced with your website. This strategy will improve your visibility and help you gain new emails and generate leads.

7.     Host a Twitter Chat!

Twitter chats are key to boost engagement. In fact, every time you are tweeting to followers, you multiple your chances of gaining new followers that share similar interests with your following. This is when you can message those new followers who have interest in your products and services in requesting their emails.

The key is to announce your twitter chat in advance. Once you initiate the chat, you can detect who is most responsive to your content and has the best ideas. After the chat, message your prospect and say, “Your ideas are in line with what I do. Let’s talk about how we can help each other grow.”

Summary:

In 2016, there’s countless ways to increase your Email Marketing list. Remember, it’s all about quality, instead of quantity. The primary goal is to get emails from people who have an interest in what you sell.

On a final note, always produce quality content. This means that you should always be educating online followers about something they don’t already know. The way to close a deal is to remind prospects that it is because of your knowledge and capability that they are able to take their business to the next level. 

7 ways to stay ahead of your competitors with Social Media!

No business or organization can afford to not have a social media marketing plan. A rule of thumb is to assume that your competitors are on social media every hour to stay in front of customers and prospects. Despite this, your business can leverage social media to become the “go-to” business in your local community. This week, Sociamerica will provide you with 7 ways to stay ahead of your competitors.

1.     Research Your Competitor

This is a no-brainer. In fact, when you are writing a business plan, it’s imperative to research competitors within a certain geographical location. The key things to find are what your competitors are not doing and what customers and prospects say that your competitor needs to change.

The way to do this is by paying attention to their business page, if they have one. It’s important to monitor how quickly your competitor responds, what is said and not said, and to read what followers say about your competitor.

2.     Collecting Data & Analyze Data

When businesses ask why social media is a way to earn money, it’s because of the data collection process. Every digital marketing agency collects data on behalf of a client to determine the necessary strategy to maximize profit and visibility. Pay attention to your competitor’s strategy (i.e. daily posting times, volume of video, audio and picture, etc.)

3.     Partner with Local Digital Media Agency

As discussed in a previous blog, it’s pragmatic to outsource your digital marketing and advertising efforts to a professional agency. A digital marketing agency has a team of digital marketers that know how to identify what your competitors are lacking and how your business can leverage their weaknesses to maximize profit and visibility for their clients.  

4.     Mobile Marketing

In 2016, mobile marketing is at an all-time high. This is why social media is more powerful than ever when it comes to business marketing. Most people have access to a mobile and they can read content every second. For your business, create a budget for mobile marketing and every week, monitor and evaluate your mobile marketing progress. A digital marketer can use a management information system to track demographics of the online users following your business through their mobile devices.

5.     Video Marketing

One of the best ways to gain followers is video marketing. In 2016, more people spend less time reading books and newspapers. Online users spend time looking at 60 to 90 second commercials on Facebook, Twitter, etc. The bottom line is video marketing is an eye-catcher, if it’s done strategically. After you produce a video, you can circulate the video in community groups and on your profile. Also, you can setup an online ad to promote your video content.

TIP: Pick a location that is most familiar to your target audience. For instance, pick a landmark that people recognize and a landmark that relates to your brand. When online users recognize a setting, they are more likely to click on your ad. This puts your business one step closer to closing a deal, brand recognition.

6.     Coalition Building

This means you should create strategic partnerships with businesses that work with your brand. If you can find a dozen business leaders that spend with you, they can share your content around your target location.

In addition, if your strategic partner respects your brand and your relationship with their company, the partner can refer you to other businesses and write a positive review online to enhance your credibility in your local business community.

7.     Online Customer Service

Social Media networks, like Facebook, provide competitors an opportunity to see what people have said about your business. Leverage social media to find what people have said about your competitor. The best thing to do is to search for what is lacking with your competitor (i.e. volume of video, time frame with responding to users’ questions, comments, etc.)

TIP: Respond to comments as quickly as possible, but with the correct information. DO NOT delete comments or questions unless those comments contain hatred or bigotry. You will never close a deal if you gain a reputation of hiding from your prospects online. Remember, commentators can serve as a prospect. Treat commentators as you would treat a prospect that is there to meet with you for an initial consultation.   

Summary:

This blog covers 7 of the countless ways to stay ahead of your competitors. Many people still underestimate the ROI for adopting a social media marketing plan. Over the next 5 years, the world will see new developments with digital media resources and networks. The businesses that will succeed are ones that do not underestimate the power of social media. Companies like Sociamerica are available to partner with your business to help you become a powerful presence online. 

Top 3 tips for writing content that converts followers into customers!

Every company examines how they reach their prospects, acquiring new customers and retaining their customers. In the digital marketing industry, customers demand digital marketers to writing compelling content that will convert followers into customers. In 2016, compelling content makes the big difference between generating profit and suffering from financial losses. This week, Sociamerica will provide the top 3 tips to help your business generate new revenue by writing compelling content.

1.     Create Urgency

This is a golden rule in sales. The truth is if you give customers a way to talk themselves out of buying from you, then they won’t buy from you. It’s important to avoid passive language and instead, use language that gives your customers a deadline to respond.

For instance, use language like “This sale ends tomorrow” or “There are only a few spots left.” When your followers online see that they have limited time to avoid losing a bargain, then you chances of closing the deal are much higher. To the average individual, it may sound unsettling, but to write content that makes customers take a trip to your store makes it all worthwhile in the end.

2.     Be Personal

It’s important to remember that buyers are people too. What does that mean? It means you should be personal because buyers want to buy from real people, not systems. When you’re posting online, followers expect to see what other people are saying about you and what you do for the customer.

What you can write about is how your business helped your customer get from point A to point B. Ask your loyal customers to be photographed while you are helping them and have them explain how it was because of your service, that they were able to avoid delays or other problems. If followers see visual content online, including a client testimony posted with your picture, then you are applying a human touch to your business. 

3.     Be informative

Ever hear of the phrase, “perception is reality.” This is absolutely true. If followers and prospects believe that you are knowledgeable, then they are likely to shop with you.

It’s beneficial to share statistics, post about how the industry has changed over time and to monitor what followers have to say about your information. In addition, it’s imperative to avoid talking about what you don’t know. If you don’t know an answer, it’s okay to share online with your followers that you don’t know the answer, but you will find the answer and get back to them immediately. This allows you to build trust with followers and over time, you will be regarded as a knowledgeable figure in your industry.  

Summary:

Digital Marketers must always write quality content that they would want to read. The key is to think like the customer. You have to engage followers in order to better understand what they want to hear and what they need to hear. With digital marketing, you have an advantage to present your business the way you want to be viewed by customers. Stay in front of your customers because your competitor is doing the same thing.

7 horrific pieces of social media advice that you should disregard!

In 2016, there are many social media networks that allow online users to leverage their accounts to reach their target audience. About 20% of the world’s population is now on social media and for different reasons. The point is having a social media account is one thing, but how you use your social media network is another. How you leverage your social media account makes the difference between reaching a few and reaching the masses, especially in business. This week, Sociamerica will provide you all with 7 horrific pieces of social media advice that you should ignore.  

1.     Your prospects are not on social media. You don’t need social media.

Every prospect is using social media in 2016. According to the Pew Research Center (2015), 72% of adults are using social media and another 62% are using Facebook. In fact, if you’re not using social media, it’s costing you money because your competitors are staying ahead of you with social media and in front of clients and prospects online.

Also, social media networks have advertising systems. This means you can invest money to target your prospects online. There’s always another prospect that you haven’t already engaged with online. Most followers base their purchasing decisions by what businesses advertise and market to online users in 2016.

2.     The more followers you have, the more revenue you’ll make.

It’s important to have a large following, but don’t overlook the quality of your following. While you target new followers through digital marketing and advertising, you must take into account the business or individual who is likely to buy from you and to identify where you can locate them.

For instance, company A with 50,000 twitter followers may not be as valuable as company B with only 5,000 twitter followers. Company A may only have 1,000 followers that are interested in buying from them. Company B may have 1,000 followers that are interested in buying from them. Which account is more valuable? It’s company B because they have a 1 in 5 chance of a lead conversion, whereas company A has a 1 in 50 chance of a lead conversion.

The point is that you advertise and market your brand with social media to online users that have something in common with your brand. It’s important to give facts, be consistent and creative and to be relatable. Without these items, your 50,000 twitter followers will have no value.

3.     Don’t be personal

Being personal is exactly what you need to be. Social media affords you the opportunity to promote your company’s milestones and office culture. Clients and prospects want to understand who you are as much as understanding what you can do for them.

For example, if your employee has been with your company for 20 years, celebrate with them. Share your office celebration party on social media. Online users love to see that you are about people as much as you are about the bottom line.  

4.     You can’t measure social media.

Of course you can measure social media. Social Networks, like Facebook, allow you to measure a number of items, particularly, impressions, shares, likes, etc. Also, Facebook, like other social networks, have an advertising system that allow account holders to see how far they are reaching online users in a specific location, online user age, online user race/ethnicity and more. 

The value of social media is collecting data that allows you to add more or less to your marketing and advertising strategy. Also, online users can use social media to evaluate online community engagement and how frequently online engagement occurs in a social network.

5.     Only publish messages about your business

This is how you lose your following. It’s important to promote your business, but it must be done strategically. In Social Media, there’s a rule of thirds: promote, share and converse. This is a golden rule with social media marketing.

Promote is when you post content about the business and what is offered. It’s important to discuss events, news and services to show followers what the business is and what it can do for customers. Share is when you post content about what is happening in your industry, so your followers can share useful information to their friends. Converse is about showing the personality of your business. Whether it’s celebrating with your staff over a pizza party or volunteering in the community, it’s critical to show followers that your company is about people as much as it’s about the bottom line.

6.     Don’t respond to negative comments

There’s a difference between an online user who has made a negative comment and a naysayer. If you have a naysayer, block them. You’re never going to win over a naysayer. If you have an online user who is frustrated or confused about something you do, it’s important to respond quickly and professionally. Sometimes, this individual may have misunderstood something or they are interested in attention that they are not receiving from your office.

By responding in a timely fashion, you can apologize and thank them for reaching out to you, figure out what the problem is, offer alternative solutions, thank them for their feedback and learn from your experience. Not only do you learn, but can also you gain a reputation of fairness, honesty and professionalism with a swift and comprehensive response. This will help build your brand, long-term.

7.     Don’t let you employees use social media.

Your employees are key to the success of your business. When employees are online, they are in the position to share your company success, services, volunteerism, etc. In addition, employees can provide a testimony of how customers respond to their customer service.

If you have a small business of 10 employees and each employee has an estimate of 700 friends each that’s 7,000 friends who may see your brand. It’s always important to consider the people who work for you to be your ambassadors for the brand. Also, employees can monitor what online users are saying online that the company can use to improve their product or service line. Remember, social media is about data collection to improve the brand of your business!

Summary:

In short, these are 7 of the many horrific pieces of social media advice that you may receive. In 2016, over 1 billion people use social media, but most online users do not understand how to leverage it. Always remember that if you want to reach your target, you have to be creative and consistent. The key is to post something that you would want to read and something that would catch your eye.

Top 3 SEO strategies to maximize profit & visibility for your business!

Before, during and after you launch your company website, it’s critical to maintain and to build up your Search Engine Optimization (SEO) strategy. SEO is the process of improving the volume or quality of traffic to your website from search engines, like Google, Bing and Yahoo. At the end of the day, the goal is to stay in front of clients and prospects. The way to do it is to stay on top of search lists. This week, Sociamerica will cover strategies that are often overlooked which are key to profitability and visibility for your business.

Online Reviews:

Prospects always check your reviews as a part of their test. Prospects will a basis to determine if you are worthy of their business. When a prospect first learns about your company, it’s critical for prospects to know how clients think about your business as much as understanding what your company provides for clients.

A.   Ask clients write you a positive review that reflects your capabilities, your attitude and how your business helped them arrive from point A to point B.

B.    Pay attention to the reviews that you already have. Feedback is irrelevant if you are not paying attention to concerns. In fact, you’ll gain more positive online reviews if you can prove that you have resolved issues via feedback.

C.    Create an online community group. This allows clients to ask questions and provide feedback in real time. However, the key is to respond with honest answers in a timely fashion. Don’t wait a week, when you can respond within 24 hours. As long as you maintain consistency, more online users may write about how your time management, communication and customer service are consistent.

Optimize Your Website:

Many businesses and organizations understand that visibility rests with their rank on search lists in 2016. The problem is how to raise their rank on search lists. Listed below are 3 of the many tips that are available to optimize your website.

A.   Make sure your business has contact information and preferably a phone number listed on your website. Without basic contacts listed, companies and organizations will immediately move on. It’s all about credibility in the end.

B.    It’s important to include regional keywords wherever possible and to write content that is specific to your local business community.

C.    Reach out to organizations and businesses to establish strategic partnerships. If you offer something that your partner lacks and your partner offers something that you lack, then you have cross-promotion. When cross-promotion is done consistently, this increases your visibility and rank on search lists.

Quality Visual Content:

When people are searching for local businesses, they want to see videos and pictures. Most local accounts including Google+ Local allow you to upload a minimum of 10 pictures. Your goal should be to upload as much visual content as possible.

A.   Take photos of your company’s office building, both inside and out, and even take pictures of your products. Clients and prospects want to know that you actually exist in the neighborhood and that they can come by your office.  

B.    Upload a picture of logo on your website, social media accounts, etc. This is a no-brainer. When people see your logo on Google images, it should have a clear and concise message about your image and reputation.

C.    Record and upload videos of your staff at work. Clients and prospects love when you are presenting collaboration and teamwork. It assures clients and prospects that your team communicates effectively to get the job done.

Summary:

In short, these top 3 strategies are ways to improve your company’s visibility and profitability. There are many other strategies that you can use to reach your target audience, but these 3 strategies can help your business get off the ground with little money to spend. Always be mindful that your business is a fishbowl in 2016. Clients and prospects pay attention to what you offer and what you lack on the internet.